Logotipo librería Marcial Pons
Business analytics for managers

Business analytics for managers
taking business intelligence beyond reporting

  • ISBN: 9781119298588
  • Editorial: John Wiley & Sons, Inc.
  • Lugar de la edición: West Sussex. Reino Unido
  • Edición número: 2nd ed.
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 252
  • Idiomas: Inglés

Papel: Cartoné
63,03 €
Sin Stock. Disponible en 2/3 semanas.

Resumen

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field.

Resumen

Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información