Búsqueda de libros

Applied economics

Applied Economics communicates the vitality and relevance of the subject to students, bringing economics to life. Containing up-to-date information on economic issues and events, the book helps students apply economic principles to the 'real world' and gives them an insight into the difficulties of formulating ...

Economics for business

Economics for business

competition, macro-stability and globalisation

Afghanistan

the labyrinth of violence

Strategic entrepreneurship

Strategic Entrepreneurship provides comprehensive coverage of the fast- growing field of entrepreneurship teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from management of small business. INDICE PART 1 INTRODUCTORY ...

The business of sport management

The scale and importance of the lucrative sport industry demands quality business professionals. This text aims to equip the manager and future manager of sport organizations with the tools they need ÍNDICE: 1.Introduction - the unique evolution of sport as "business": governance and ethics - conflicting ...

Exploring strategic change

The second edition of Exploring Strategic focuses on the implementation of organisational change and the management of organisational transitions. It seeks to move beyond the formulation of strategy by taking the planning stage through to implementation. The first half of the book introduces a framework ...

The hospitality manager's guide to wines, beers, and spirits

This concise, yet comprehensive introduction to the history, science and varieties of alcoholic beverages includes an anecdotal history of alcoholic beverages and their cultural influences. The user-friendly approach offers a unique presentation of wines, beers and spirits: wines are taught by the grapes from which ...

Marketing strategy and competitive positioning

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. INDICE

Electronic marketing

theory and practice for the Twenty-First Century

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest ...

Electronic commerce

from vision to fulfillment

The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce- from strategic planning to actual fulfillment- using a student-friendly writing style to explain the ...

Electronic commerce 2004

a managerial perspective

The purpose of this text is to describe the essentials of electronic commerce and how it is being conducted and managed, as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce ...

Europe

lives in transition

Europe: lives in transition gives a voice to people living through transition, opening a door for outsiders to seek to understand how such people have lived - an opportunity for one to speak and another to listen. The book has been deliberately written in an accessible ...

The global city and the holy city

narratives on knowledge, planning and diversity

The Global City & the Holy City explores the local embodied knowledge of women and men of different national, cultural and ethnic identities and age groups, living in London and Jerusalem. Their narratives focus on the three main concepts of Comfort, Belonging and Commitment to the ...

People and environment

a global approach

People and Physical Environment, A Global Approach provides an introduction to the main areas of environmental concern for geographers, environmental scientists and planners at the beginning of the twenty- first century. These include: Pollution of the atmosphere and its impact on our climate; The exploitation ...

East Central Europe and the former Soviet Union

the post-socialist states

Geographies of development

Geographies of Development is an established, innovative and comprehensive introductory textbook for undergraduate students of Development Geography, Development Studies and related fields. A pioneer of the holistic approach, it encourages critical engagement by integrating key topics throughout the text, such as development ideology, globalisation, modernity ...

Contemporary advertising

One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it ...

Strategy

winning in the marketplace: core concepts, analytical tools, cases

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and ...

Veinte años de privatizaciones en España

La privatización de empresas públicas tiene muchas facetas. Ha sido un instrumento adecuado para aumentar la eficiencia de las empresas implicadas, introducir competitividad, ayudar a la eliminación del déficit público, ampliar los mercados financieros y estimular el ahorro particular. Más allá del volumen de ingresos ...