"A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business."- >From the foreword by Jeff Brotman, Chairman, Costco. "Built For Growth" shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks' expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most- recognized brands. Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, Adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more. Together with Collins Hemingway, co-author with Bill Gates of "Business @ the Speed of Thought", Rubinfeld introduces a proven, holistic approach to conceiving, designing, and executing your retail business plan: creating exciting concepts, growing them in local markets, preparing for aggressive expansion, and keeping the brand fresh and relevant as it matures. This revolutionary approach integrates strong personal values, exceptional creativity, the latest scientific methodology, and passionate customer service. Whether you're seeking to reignite growth or planning your first store, "Built for Growth" will be absolutely indispensable. It gives information on: Retail brands that win, brands that last; A complete framework for retail success - conception, design, and execution; Imagination, courage, and drive; Start by believing - you can beco