Brand America
the mother of all brands
- ISBN: 9781904879022
- Editorial: CYAN COMMUNICATIONS LTD
- Fecha de la edición: 2004
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 18 cm
- Nº Pág.: 192
- Idiomas: Inglés
Papel: Rústica
12,03 €
Stock en Almacén
America is more than just a country-it's the biggest brand the world has ever known.That's the argument of this provocative new book. Launched, managed and advertised like a global brand since the Declaration of Independence,America has deliberately marketed itself,its culture and its products with deft salesmanship and sheer hard-nosed determination.But this 200-year-long success story now seems to be under threat.Today,america is a brand in trouble. Bran America shows how the most powerful brand in history grew to greatness,how close it has come to throwing it all away,and what might still be done to salvage it.This is a book for anyone interested in what the future holds for the world's sole remainig superpower.
