Billy, Alfred, and General Motors
the story of two unique men, a legendary company, and a remarkable time in american history
- ISBN: 9780814408698
- Editorial: AMACOM
- Fecha de la edición: 2006
- Lugar de la edición: New York. None
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 313
- Idiomas: Inglés
As today¿s GM struggles to stay financially viable, there is a yearning for the romance of the company¿s incredible history. The author has great credentials: he not only spent 15 years at GM, he can also write. His first book, The Big V, a novel about Vietnam received rave reviews in the New York Times Book Review, the Washington Post Book World, and others; was nominated for the National Book Award; and won him a National Endowments for the Arts fellowship. His second book was the novelization of the film Hamburger Hill. He is also a former journalist for the New York Times. William Pelfrey knows how to make a story come alive. The book is both instructive for modern businesses and a fascinating general-interest read filled with colourful characters, unexpected plot twists, and the detailed backdrop of industrial America¿ s coming of age
