In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: The Essential Introduction covers all aspects of Media Studies for students of the AS and A-level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences. Individual chapters cover: *introduction to studying the media *study skills *reading media texts *media institutions *audiences and the media *case studies of newspapers, television programmes, and films *research and how to do it *preparing for exams *coursework and production guide. AS Media Studies The Essential Introduction will give students the confidence to tackle every part of an introductory media course. Its key features include: *activities for the classroom *practical assignments for individual study *a glossary of key terms *case studies of recent media showing how theoretical ideas can be applied in everyday situations.