Applyng E-Commerce in busines
- ISBN: 9780761948759
- Editorial: SAGE Publications Ltd.
- Fecha de la edición: 2003
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 325
- Idiomas: Inglés
Papel: Rústica
49,91 €
Sin Stock. Disponible en 5/6 semanas.
This book is about understanding e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. Contents: Introduction to E-Commerce/The Technology/Elements of E-Commerce: Applications/Barriers to E-Commerce/E-Business Models/From Dot Com to Dot Bomb/Public Policies and Legal Issues/The Impact of "E" on Economic and Management Thinking/To the Future & Beyond
