Logotipo librería Marcial Pons
Analytics at work

Analytics at work
smarter decisions, better results

  • ISBN: 9781422177693
  • Editorial: Harvard Business School Press
  • Lugar de la edición: Boston (Massachusetts). Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 213
  • Idiomas: Inglés

Papel: Cartoné
26,23 €
Stock en librería. Envío en 24/48 horas


This is your 'How-to' guide for putting to work and developing an analytic capability in your company. As a follow-up to the successful "Competing on Analytics", authors Tom Davenport, Jeanne Harris and Robert Morison provide practical frameworks and tools for all companies that want to use analytics as a basis for more effective and more profitable decision making. Regardless of their company's strategy and whether or not analytics are a company's primary source of competitive differentiation, this book is designed to help managers assess their organization's analytical capabilities, provide the tools to build these capabilities and put analytics to work. The book helps managers answer these pressing questions: what assets do I need in place in my organization in order to use analytics to run my business; once I have these assets, how do I deploy them to get the most from an analytic approach; and, how do I get an analytic initiative off the ground in the first place and then how do I sustain analytics in my organization over time. Packed with tools, frameworks and all new examples, "Analytics at Work" makes analytics understandable and accessible to a wider audience of managers in all types of companies and teaches all managers how to make their companies more analytical.


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