Why recessions are far more dangerous than any 10 competitors? Most companies make a lot of money during economic expansions - and lose a lot of money during recessions. That is the way it has always been. That is the way it need not always be. This book will show you how to 'always be a winner' over the course of the entire business cycle - not just when economic times are good. To do this job, this book will arm you with all the strategies and tactics and forecasting tools you will need to profitably manage your organization through the business cycle seasons - from the best of boom times to the worst of recessionary times. In this book, you will learn to: forecast movements and key recessionary turning points in the business cycle; implement a set of powerful 'battle-tested' strategies over the course of the business cycle; and, rebuild your organization with a strategic business cycle orientation and thereby make it much more recession-resistant and resilient over the longer term. The forecasting tools and management strategies revealed in this book have been developed over the last five years by the author - the world's leading expert on managing the business cycle for competitive advantage. By learning to strategically manage the business cycle, your organization will be able to create a powerful competitive and sustainable advantage over its rivals and thereby find the grail sought by every executive team in the world- superior financial performance. In this way, "Always a Winner" provides you with the in-depth insight and practical advice you need to help your company survive and thrive in the increasingly risky conditions of the 21st century.