"Agribusiness & society" examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness.How are they changing their R & D and business practices to develop new environmentally oriented products,services and methods of prodcution?And what can they cahnge of their own volition,and where is external direction a necessary condition of environmentally friendly innovation? These questions are explored through investigations of particualr biotech and agribusiness companies-including Monsanto,Ciba Geigy,Dole,and Chiquita-and their behaviour in locations as diverse as California,Europe,Australia,Brazil,and Central America.The authors explore how some have responded to environmental pressures by exploiting new consumer-created markets;some changed their production practices in a sustainable way;while others have complied with(or resisted) state environmental regulation,notably labelling systems and certification. Each study examines how institutional,cultural,economic,political and technological contexts shape the strategies of big business.Topics include " green bananas",genetically modified tomatoes and soya,the new markets in organic produce,health and pesticides,and access to justice. Agribusiness & society explains why some corporations successfully introduce environmentally friendly innovations,and others do not.The key to understanding contrsting outcomes is examining the interaction between internal corporate environments,where profit and efficiency considerations predominate,and external environments,where consumer preferences,NGO pressures and government regulation are important.The book also explores possible new roles for the public sector.The result is a sophisticated and critical analysis of business practices and regulatory systems in the agro-food sector.