How to be an entrepreneur

the six secrets of self-made success

What does it really take to become a successful entrepreneur? If you look at those who have already achieved this goal you'll find that the reason they stand out is not because of the way they read a balance sheet, fill in forms, meet ...

Economics of health and health care

This clear, step-by-step best-selling introduction to the economics of health and health care thoroughly develops and explains economic ideas and models to reflect the full spectrum of the most current health economics literature. This book uses core economic themes as basic as supply and demand ...

Key management ratios

master the management metricd that drive and control your business

Business ratios are the figures that provide management with targets and standards for their organisation. They direct businesses towards the most beneficial long-term strategies, as well as towards effective decision making. This book enables managers of different functions to work together towards achieving business goals ...

Principles of direct and database marketing

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities ...

Bonds markets, analysis, and strategies

This comprehensive textbook on bonds takes a practical real-world approach to the subject. It includes a detailed discussion of each type of bond including a wide range of products. The text features comprehensive discussion of not only the instruments, but their investment characteristics, the state-of-the ...

The economics of business strategy

This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for ...

Getting bigger by growing smaller

a new growth model for corporate America

Large, mature companies always become trapped at some point in the declining stages of what has become known as the corporate life cycle. Historically this barrier to continued growth has been, and is still, as unavoidable as death and taxes. In Getting Bigger by Growing ...

The European Union

economics and policies

The European Union is designed for readers from all disciplines studying the EU, its economics and policies, and the effects of economic integration. Its wealth of information, detail and analysis will ensure that it is read by students, researchers and professional policymakers alike. The European ...

The new finance

overreaction complexity and uniqueness

This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a spectrum of possible states. It presents a comprehensive and organized collection of the evidence contradicting market ...

Investment fables

exposing the myths of "can't miss" investment strategies

The truth about 13 of today's most widely touted investment strategies. 10 powerful lessons for every investor Overcoming the enduring myths about markets High dividend stocks: better and safer than bonds--or not? Cheap stocks: cheap for a reason? Should you invest in quality? Momentum ...

Principles of economics

INDICE I. INTRODUCTION TO ECONOMICS. 1. The Scope and Method of Economics. 2. The Economic Problem: Scarcity and Choice. 3. Demand, Supply, and Market Equilibrium. 4. Demand and Supply Applications and Elasticity. II. FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS. 5. Household Behavior and Consumer Choice ...

Comparative international accounting

Comparative International Accounting takes a comprehensive look at the international dimensions of financial accounting and reporting. Whilst the majority of chapters have been written by the book#s two main authors, the text includes several contributions from a diverse group of international experts, all of ...

Business statistics

a decision-making approach

This comprehensive text presents descriptive and inferential statistics with a rich assortment of business examples and real data and an emphasis on decision-making. Emphasis is placed upon using statistical software as a tool, (featuring Excel and Minitab) with many examples presented in a software environment ...

Introduction to management science

This widely-adopted text presents an accessible introduction to the techniques and applications of management science. It is designed to make the subject easily understandable and interesting for students with limited mathematical backgrounds or skills. The author focuses on management science not only as a collection ...

Environmental economics and policy

The Sixth Edition of this best-selling text introduces students to a thorough study of environmental and natural resource economics. In continuing the trend toward a more international focus, Teitenberg pays increased attention to environmental problems and policies in Eastern and Western Europe, China, and developing ...

Applied economics

Applied Economics communicates the vitality and relevance of the subject to students, bringing economics to life. Containing up-to-date information on economic issues and events, the book helps students apply economic principles to the 'real world' and gives them an insight into the difficulties of formulating ...

Economics for business

Economics for business

competition, macro-stability and globalisation

Strategic entrepreneurship

Strategic Entrepreneurship provides comprehensive coverage of the fast- growing field of entrepreneurship teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from management of small business. INDICE PART 1 INTRODUCTORY ...

The business of sport management

The scale and importance of the lucrative sport industry demands quality business professionals. This text aims to equip the manager and future manager of sport organizations with the tools they need ÍNDICE: 1.Introduction - the unique evolution of sport as "business": governance and ethics - conflicting ...

Exploring strategic change

The second edition of Exploring Strategic focuses on the implementation of organisational change and the management of organisational transitions. It seeks to move beyond the formulation of strategy by taking the planning stage through to implementation. The first half of the book introduces a framework ...

The hospitality manager's guide to wines, beers, and spirits

This concise, yet comprehensive introduction to the history, science and varieties of alcoholic beverages includes an anecdotal history of alcoholic beverages and their cultural influences. The user-friendly approach offers a unique presentation of wines, beers and spirits: wines are taught by the grapes from which ...