Citizen brands

putting society at the heart of your business

The cure

Enterprise medicine for business: a novel for managers

Market research in the Internet Age

leveraging the Internet for market

The market research industry is undergoing momentous change as it begins to leverage the possibilities created by the Internet. This book provides an analysis of the industry's direction. It looks through an integrative framework to define the future of the industry

Awakening the leader within

a story of transformation

Kevin Cashman offers a fable about discovering meaning in life and the path to personal leadership and aligning our personal and professional goals and aspirations. In the form of a business fable, the book draws on Cashman's renowned executive coaching techniques to lead the ...

The Maverick and his machine

Thomas Watson, Sr., and the making of IBM

This biography offers insight and information on one of the 20th century's greatest business figures: Thomas J. Watson, founder of IBM. The information is derived from Watson family papers, IBM's archives, and Watson's personal files.

What I learned before I sold to Warren Buffett

an entrepreneur's guide to developing a highly successful company

In 1994 Barnett Helzberg sold his company, Helzberg Diamonds, to Warren Buffett's Berkshire Hathaway in what was hailed as a merger of two great entrepreneurial cultures. In this title, Helzberg shares his 30 years of experience in running a successful business. His wisdom, divided ...

Buzz

harness the principles of influence and create demand

In this text, Marian Salzman and Ira Matathia reveal how buzz is created and how marketers can identify and control the key influencers that trigger it. They use case studies to explore the role urban centers play in trendsetting, how influence works, shock ads, and ...

Dangerous markets

managing in financial crises

The financial and social costs of rebuilding an economy after a financial crisis are wide reaching. From consumers and businesses to outside investors, everyone pays for the crisis through devalued currency, higher taxes, loss of employment and savings, and investment losses. This text presents an ...

Credit derivatives pricing models

model, pricing and implementation

The purpose of this book is to provide a comprehensive overview of the state-of-the-art in credit risk modelling as applied to the pricing of credit derivatives.

Option theory

Table of contents Preface Part 1. Elements of option theory 1. Fundamentals 2. Option basics 3. Stock price distribution 4. Principles of option pricing 5. The back scholes model 6. American options Part 2. Numerical methods 7. The binomial model 8. Numerical solutions of the ...

IAS 2003

interpretation and application of International Accounting Standards

As the International Accounting Standards Committee makes progress towards widespread acceptance and use of its standards, the "Wiley IAS 2003" provides the tools for understanding those standards and offers expertise on how to use and implement them.

The passionate economist

finding the power and humanity behind the numbers

Understanding economics enables individual investors to make more intelligent investing and voting decisions. Diane Swonk explains the nature of economics and how it is more important to understand the humanity in this science rather than simply doing calculations.

Financial reckoning day

surviving the soft depression of the 21st Century

INDICE 1. The Gildered Age. 2. Progress, Perfectibility, and the End of History. 3. John Law and the Origins of a Bad Idea. 4. Turning Japanese. 5. The Fabulous Destiny of Alan Greenspan. 6. The Era of Crowds. 7. The Hard Math of Demography. 8 ...

Quantitative methods for trading and investment

This much-needed book, from a selection of top international experts, fills a gap by providing a manual of applied quantitative financial analysis. It focuses on advanced empirical methods for modelling financial markets in the context of practical financial applications. Data, software and techniques specifically aligned ...

Currency overlay

Currency overlay has grown in parallel with the international diversification of institutional investment portfolios. Currency overlay mandates now cover around $100bn in assets, and 18 years since the first overlay mandate, currency overlay has now come of age. Currency Overlay looks at all the components ...

Portfolio theory and performance analysis

Asset management has become central to the development of the financial industry, both in the United States and Europe. The increasing number of cross-border merger and acquisition operations and the extremely high valuations that are put on those operations are evidence of the major financial ...

Corporate governance and risk

a systems approach

INDICE CHAPTER 1: Order from Chaos. A discussion of market behavior#how it is affected by human emotions and by economic supply and demand. The Action/Reaction theory of a natural cycle that circulates throughout the market. CHAPTER 2: What Is a Reaction Swing? The ...

International accounting and finance handbook

INDICE PART I: GLOBALIZATION OF FINANCIAL MARKETS. PART II: FINANCIAL ANALYSIS PART III: WORLD SCENE OF ACCOUNTING AND REPORTING PRACTICES PART IV: INTERNATIONAL ACCOUNTING HARMONIZATION PART V: REPORTING ISSUES PART VI: INTERNATIONAL TRANSFER PRICING AND TAXATION PART VII: INTERNATIONAL AUDITING

Applying Elliot Wave theory profitably

In Applying Elliott Wave Theory Profitably, author and Elliott Wave expert Steven Poser takes a fresh approach to this proven trading strategy, giving you the most well-rounded and straightforward lesson on how to make money using Elliott Wave theory. Drawing from his many years of ...

Managing collective investment funds

Managing Collective Investment Funds is designed as a practical introduction to collective investment funds and their management, drawing on the experience of the authors in both developed and emerging markets. It identifies best practice internationally, and also highlights the challenges of regulating and operating collective ...

Hidden financial risk

understanding off-balance sheet accounting

It is now painfully clear that "earnings management" has managed little, other than some short-term gain for a handful of managers and a long-term catastrophic erosion of the public faith in financial reporting. But it is not too late for the accounting industry to turn ...

The new forensics

investigating corporate fraud and the theft of intellectual property

The New Forensics" introduces readers to the world of business forensics, using vignettes, interviews and actual crime reports. It examines cases in which the use of computer forensics led to evidence linking executives to fraud and covers issues such as the theft of trade secrets ...