Fool-proof marketing

15 winning methods for selling any product or service in any economy

Jackpot!

Harrah's winning secrets for customer loyalty

Leap

A revolution in creative business strategy

Getting started in bonds

This edition of "Getting Started in Bonds" has been updated and revised to take into account the ever-changing bond market as well as the economic environment. This guide explains the fundamentals of bonds in clear, easy-to-understand language. It includes in-depth coverage of a variety of ...

Applied Calculus

Marketing insights from A to Z

80 concepts every manager needs to know

Indispensable recorrido por todos los conceptos fundamentales del marketing, de la mano de la más reconocida figura internacional en el campo de los estudios de marketing, Philip Kotler... The most renowned figure in the world of marketing offers the new rules to the game for ...

Divorcing the dow

using revolutionary market indicators to profit from the stealth boom ahead

This text analyses the financial markets, provides a new framework for thinking about them and gives readers specific, contemporary, investment techniques being used in the industry to make money in the investment environment. The authors clearly deliver a tested approach to anticipating the market's ...

Customer experience management

a revolutionary approach to connecting with your customers

Making scorecards actionable

balancing strategy and control

The concept of the Balanced Scorecard has become increasingly popular in the global business world as a tool for balancing business strategy with financial concerns, customer care, internal business processes, and learning and growth. This book focuses on the hands-on experiences of companies across a ...

Statistical size distributions in economics and actuarial sciences

In the course of the past 100 years, economists and applied statisticians have developed a remarkably diverse variety of income distribution models, yet no single resource convincingly accounts for all of these models, analyzing their strengths and weaknesses, similarities and differences. Statistical Size Distributions in ...

Contemporary linear algebra

Pricing communication services

economics, technology and modelling

Recent advances in technology, combined with the deregulation of the telecommunication market and the proliferation of the Internet, have created a highly competitive environment for communication service providers. There is no simple recipe for pricing network service contracts in all contexts. Pricing is a complex ...

Customer relationship management

integrating marketing strategy and information technology

Practical risk management

an executive guide to avoiding surprises and losses

Practical Risk Management: An Executive Guide to Avoiding Surprises and Losses is a concise, yet thorough, look at the world of financial risk management. The book is written by two senior banking professionals who have managed business and state- of-the-art financial risk in large and ...

On target

how the world's hottest retailer hit a bull`s-eye

On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful study of a successful corporation and what made it that way. The book will become #the bible# for a generation that wants to understand ...

Fraud exposed

What you don't know could cost your company millions

Wall Street people

Vol. 2: True stories of the great barons of finance

Revealing, captivating, and surprising stories of yesterday's legendary financial masterminds From its inception, Wall Street has been home to a variety of fascinating heroes and villains who have left their mark-for better or for worse-in pursuit of their financial endeavors. In Volume Two of ...

Essentials of business research methods

Strategic planning for success

defining and delivering high impact results

Roger Kaufman guides the reader through the design and development of sustainable strategic thinking and organizational alignment, on micro (individual), macro (organizational) and mega (client) levels

Hedge funds

a resource for investors