Cómo conseguir una gran marca

la magia de la marca Harry Potter

Harry Potter es uno de los triunfos de marketing más deslumbrantes de los últimos años. Hace menos de una década, la creadora del niño mago vivía en la más indecente pobreza. Hoy, J.K. Rowling domina un imperio de marketing. Cierto es que la marca ...

The marketing code

This is a high suspense novel that reveals the secrets of 21st century marketing. Inspired by Dan Brown's mega-selling "The Da Vinci Code", this book is a Grail Quest for those from the world of business. This is highly original and entertaining; and will ...

Wizard

Harry Potter's brand magic

It's the old ,old regs-to-riches story familiar from countless soap operas,chick flicks and fairy tales.A struggling single mother manages to write a literary masterpiece in a café over coffee while her baby gently sleeps.The book goes unnoticed by perfidious publishers;rejection ...