Logotipo librería Marcial Pons
The branding of the american mind

The branding of the american mind
how universities capture, manage, and monetize intellectual property and why it matters

  • ISBN: 9781421420806
  • Editorial: The Johns Hopkins University Press
  • Lugar de la edición: Baltimore. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 21 cm
  • Nº Pág.: 362
  • Idiomas: Inglés

Papel: Cartoné
32,02 €
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Resumen

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H.

Resumen

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