Modelling and simulation of dynamic systems for better business strategy The performance of firms and industries over time rarely unfolds in the way management teams expect or intend. By modelling and simulating the relationships among the parts of an enterprise it is possible to anticipate potential problems, avoid strategic pitfalls and take steps to improve performance. This new updated second edition of Strategic Modelling and Business Dynamics is an essential guide to effective and insightful modelling for management; helping readers to understand, among myriad factors, those most relevant to the success and destiny of firms and industries. Written by an internationally regarded authority, this comprehensive guide covers all stages of model building, from conceptual to technical, with a strong emphasis on clear communication of model-based insights and careful narrative interpretation of simulations. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. To reinforce the book s message there is a rich Learner s website that includes models, microworlds, journal articles and videos. Easy to use simulators enable readers to role-play in dynamically complex systems and to experience hidden cross-functional coordination problems that frequently undermine strategy. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry.