Logotipo librería Marcial Pons
Show me the money

Show me the money
how to determine ROI in people, projects, and programs

  • ISBN: 9781576753996
  • Editorial: AMACOM
  • Lugar de la edición: San Francisco. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 269
  • Idiomas: Inglés

Papel: Cartoné
29,95 €
Sin Stock. Envío en 3/4 semanas.


Marketing Dynamos: Jack and his co-author and wife Patti together average 150 public presentations a year. They have 25 active marketing partners in the U.S. and internationally who are obliged by the stipulations of their agreement to organize trips, workshops, conferences and meetings for the couple each year. The Phillips' intend to grow their partnership alliances by another 10 within the next two years. Undeniable, bottom-line appeal: with the words "what's it going to cost?" and "what am I going to get? becoming the mantras of project and change-wary business leaders everywhere, this book provides a definitive methodology by which dollar-based returns on investments can be accurately predicted and planned. Author, recognised as the definitive Roi guru: Jack Phillips has authored over 15 books and garnered worldwide respect and recognition in business and industry as the leading active expert on evaluation and measurement approaches designed to determine the return on investment for various projects and programs. His book, "Handbook of Training Evaluation and Measurement Methods" has sold over 100,000 copies, three of his other books have sold more than 20,000 copies, and another half dozen have sold between 10,000-20,000 copies.


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