Logotipo librería Marcial Pons
International business

International business
environments and operations

  • ISBN: 9780131461062
  • Editorial: Prentince Hall
  • Lugar de la edición: Upper Saddle River. None
  • Edición número: 10th ed
  • Encuadernación: Cartoné
  • Medidas: 26 cm
  • Nº Pág.: 701
  • Idiomas: Inglés

Papel: Cartoné
140,35 €
Sin Stock. Disponible en 5/6 semanas.


This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples INDICE I. BACKGROUND FOR INTERNATIONAL BUSINESS. 1. International Business: An Overview. II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS. 2. The Cultural Environments Facing Business. 3. The Political and Legal Environments Facing Business. 4. The Economic Environment. III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT. 5. International Trade Theory. 6. Government Influence on Trade. 7. Regional Economic Integration and Cooperative Agreements. 8. Factor Mobility and Foreign Direct Investment. IV. WORLD FINANCIAL ENVIRONMENT. 9. The Foreign-Exchange Market. 10. The Determination of Exchange Rates. V. THE DYNAMICS OF INTERNATIONAL BUSINESS-GOVERNMENT RELATIONSHIPS. 11. Government Attitudes Toward Foreign Direct Investment. 12. International Business Negotiations and Diplomacy. VI. OPERATIONS: OVERLAYING TACTICAL ALTERNATIVES. 13. Country Evaluation and Selection. 14. Collaborative Strategies. 15. Control Strategies. VII. OPERATIONS: MANAGING BUSINESS FUNCTIONS INTERNATIONALLY. 16. Marketing. 17. Export and Import Strategies. 18. Global Manufacturing and Supply Chain Management. 19. Multinational Accounting and Tax Functions. 20. The Multinational Finance Function. 21. Human Resource Management.


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