International marketing strategy

Brand new justice

how branding places and products can help the developing world

Aplicaciones de marketing

Nominología

cómo diseñar, seleccionar y proteger nombres de marca: dé un buen nombre a su negocio y échese a dormir

Mobile MK

la revolución multimedia

Corporate reputation, the brand & the bottom line

powerful proven communication strategies for maximizing value

Researching customer satisfaction & loyalty

how to find out what people really think

Marketing de servicios

Marketing

Handbook of Niche marketing

principles and practice

Leisure marketing

a global perspective

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure ...

Strategic marketing management

planning, implementation and control

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic ...

Global marketing management

changes, challenges and new strategies

Global Strategic Management emphasises the business practices necessary for the successful global manager by offering a thorough analysis and discussion of the concepts, processes, and methods for developing, managing and controlling strategies for global organisations. The text is ideal for final year undergraduate and postgraduate ...

Corporate social responsability

doing the most good for your company and your cause

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P ...

Principles of direct and database marketing

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities ...

Marketing research

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today#s marketing problems and ...

Gestión de marcas

Con la creciente globalización de las marcas, se ha hecho esencial diferenciar los productos. Este libro le ofrece tas últimas ideas, expuestas por autores tan destacados como David A. Aaker y John A. Quelch, para maximizar el valor de sus marcas y de sus productos ...

The Rebel sell

why the culture can't be jammed

An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of ...

Fundamentals of marketing research

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and ...

Work, consumption and culture

affluence and social change in the Twenty-first Century

The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production// consumption debate, and where ...