Dirección estratégica de la empresa

fundamentos y puesta en práctica

Esta obra no es una más de Dirección estratégica,sino que nace fruto de una gran experiencia académica del autor Esteban Fernández,catedrático de la Universidad de Oviedo y una de las más prestigiosas figuras en estas temáticas.No se ha pretendido,en absoluto,que ...

Scenarios

the art of strategic conversation

Scenario planning enables managers to face up to this uncertainty by evolving from the idea of finding the #best strategy# to one of mobilising the #best strategizing process#. In this long-awaited new edition of his bestselling classic, Kees van der Heijden shows you how to ...

Breakthrough

stories and strategies of radical innovation

Since the late 1990s, technology markets have declined dramatically. Responding to the changing business climate, companies use strategies of open innovation: acquiring technologies from outside, marketing their technologies to other companies, and outsourcing manufacturing. But open innovation is not enough; it is mainly a way ...

Inside the tornado

strategies for developing, leveraging and surviving hypergrowth markets

In Inside the Tornado, Geoffrey A. Moore continues his classic three- part series delving into the high-stakes world of hypergrowth markets. Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin ...

Built to last

successful habits of visionary companies

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from ...

El crecimiento rentable, un asunto de todos

10 herramientas prácticas para el crecimiento empresarial

En esta época de saturación de mercados y competencia feroz,una gran parte de los directivos basan sus estrategias de crecimiento en encontrar un producto o servicio nuevo que revolucione el mercado,o simplemente se concentran en recortar costes a cualquier precio. El autor de ...

El pensamiento estratégico

Este libro aborda temas de candente actualidad sobre la estrategia, qué es y para qué sirve. ¿Por qué conviene conocer el arte de la estrategia? ¿Qué beneficios aporta a nuestra vida cotidiana? ¿Cómo podemos llegar a comprender sus principios para así desarticularlos, o simplemente para ...

Management strategy

achieving sustained compatitive advantage

Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of ...

Marketing as strategy

understanding the CEO's Agenda for driving growth and innovation

In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line. Nirmalya Kumar argues that marketing¿s future depends on altering its function and mindset ...

Intellectual Property management

the role of technology-brands in the appropriation of technological innovation

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the ...

Herramientas para el éxito

94 metodologías de análisis de negocios

Herramientas para el éxito es una guía completa sobre todas las herramientas de administración que le ayudarán a mejorar el desempeño de su equipo y de su organización. Se trata de un libro conciso pero muy completo que ofrece un amplio espectro de herramientas de ...

Carlos Ghosn

Carlos Ghosn es actualmente el ejecutivo de la industria del automóvil con una trayectoria más apasionante y brillante.El mismo es un ejemplo de la globalización que desde hace años se ha implantado en ese sector.Nacido en Brasil,de familia libanesa y formación francesa ...

Tus ideas lo cambian todo

el secreto del éxito sostenible

Un análisis riguroso basado en la realidad. -Una guía para implantar un eficaz sistema de gestión de ideas en las empresas. -Una lectura apasionante ilustrada con numerosos ejemplos basados en casos reales. Isaac Getz, profesor de Gestión de la Creatividad y de la Innovación en ...

Strategy

how to shape the future of the business

Strategy is all about the big issues: where you want to be and how you will get there. In today's world, we have to find new ways to answer these crucial questions. Strategy takes a fresh look at this most complex subject, viewing it ...

The network economy

strategy, structure and management

With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, has become the most relevant and effective form of organization in ...

Change

how to adapt and transform the business

Every business decision takes us into a future of opportunity and danger. To move forward with confidence, we need to get to grips with risk and uncertainty. Risk is a concise overview of the principles of risk management and decision making. It will help you ...

Customer mania!

it's NEVER too late to build a customer-focused company

In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service#creating a people-oriented, performance-driven, customer-first organization. Along with coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right ...

Confidence

how winning streaks and losing streaks begin and end

Rosabeth Moss Kanter will convince you that the goal of winning is not losing two times in a row. In her view, success and failure are not events, they are self-fulfilling tendencies. "Confidence is the sweet spot between arrogance and despair--consisting of positive expectations for ...

La estrategia según Trout

capturar mentes para conquistar mercados

Jack Trout, gurú de marketing, nos da las claves para saber combinar acertadamente el MARKETING Y LA ESTRATEGIA para alcanzar el éxito. El autor lo hace a través de ejemplos y nos explica lo que él ha aprendido acerca de la estrategia en sus diferentes ...

Amazonia

Hired in 1996, James Marcus made his start at Amazon when it was still a 50 person "futuristic mom-and-pop grocery," selecting all the books featured on its homepage from a crude wooden office desk made of discarded doors. By the time he left the company ...