El lado oscuro de la innovación

cómo protegernos de los daños colaterales y de los brujos del sortilegio de moda

El propósito de este libro es ayudar a descubrir la Innovación a través de su esencia y características, tanto de aquellas más evidentes, como de otras ocultas o intangibles, e intentar verificar el concepto en la práctica de tres empresas (Telefónica, Talgo y Oryzon) en ...

El fin del mundo tal y como lo conocemos

las grandes innovaciones que van a cambiar tu vida

Igual que en el siglo XX desaparecieron imperios que parecían eternos, preceptos morales que habían durado mil años y dogmas científicos que resultaron falsos, en el XXI vamos a decir adiós a muchas de esas tecnologías, costumbres e ideas que nos rodean desde que nacimos ...

Unleashing the innovators

how mature companies find new life with startups

Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw firsthand the importance of establishing partnerships and learning key insights from the startup world. In an eye-opening book, he looks at such established companies as GE and Western Union, Wells Fargo ...

Fifty inventions that shaped the modern economy

A lively history seen through the fifty inventions that shaped it most profoundly, by the bestselling author of The Undercover Economist and Messy. Who thought up paper money? What was the secret element that made the Gutenberg printing press possible? And what is the connection ...

PACK Dirección estratégica

En un mundo globalizado donde imperan las tecnologías de la información y de las comunicaciones (TIC), la dirección de empresas se torna dinámica y a veces compleja. Dada la turbulencia de los entornos, muy cambiantes en todo tipo de industria pero particularmente en las empresas ...

El líder resonante crea más

Tres prestigiosos especialistas, entre ellos el afamado autor de Inteligencia emocional, analizan las claves alrededor de un buen liderazgo empresarial: el uso y aprovechamiento de las emociones, el arte de transmitir y lograr un equipo óptimo. Ideal para ejecutivos que anhelan una empresa pujante. El ...

Starting a business from home

your guide to planning your home start-up, reaching a market and creating a profit

For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives ...

How to prepare a business plan

your guide to creating an excellent strategy, forecasting your finances and producing a persuasive plan

An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an ...

Starting a successful business

your guide to setting up your dream start-up, controlling its finances and mananging its operations

The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to ...

A Macat analysis of C.K. Prahalad and Gary Hamel's The Core Competence of the Corporation

C.K. Prahalad and Gary Hamel's 1990 The Core Competence of the Corporation helped redefine traditional ideas of management strategy. It did so by focusing companies on one of the key critical thinking skills: evaluation. In critical thinking, evaluation is all about judging the ...

Conscious business

how to build value throgh values

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance ...

Invisible influence

the hidden forces that shape behavior

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both ...

The little black book of decision making

making making complex decisions with confidence in a fast-moving world

The secret to making the right call in an increasingly complex world The decisions we make every day – frequently automatic and incredibly fast – impact every area of our lives. The Little Black Book of Decision Making delves into the cognition behind decision making, guiding you ...

The inevitable

understanding the 12 technological forces that will shape our future

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are ...

¿Cómo la innovación mejora la calidad de la enseñanza del Derecho?

propuestas en un mundo global

Este volumen recoge experiencias de profesores italianos, ingleses, portugueses, mexicanos y españoles de prestigiosas universidades que pretenden mostrar, por un lado, que la innovación mejora la calidad de la enseñanza universitaria, en concreto la enseñanza del Derecho; por otro, en estos trabajos late una vida ...

El cerebro de Siddhartha

desconecta y vive

En un bosque exuberante a orillas del río Neranjara en el norte de la India (400 años antes del nacimiento de Cristo, cuando las grandes mentes de la Antigua Grecia estaban sentando las bases de la ciencia y filosofía occidental), un príncipe reconvertido en un ...

Grafeno

innovación, Derecho y economía

De modo particular, o Brasil figura estrategicamente como o país com a maior reserva estimada de grafita do mundo e a Espanha como o país com maior capacidade de produção de grafeno na atualidade. Daí, pois, a presente obra reunir professores da Universidade de Salamanca ...

50 líderes que hicieron historia

50 Líderes que hicieron historia describe de forma magistral cómo ciertos acontecimientos y pasajes de la vida de estos referentes, hombres y mujeres de diversas épocas, circunstancias e intereses, como Sócrates, Napoleón, Lincoln, Marie Curie, Gandhi, Einstein, Hitler, Steve Jobs o Amancio Ortega, entre otros ...

The ideas industry

The concept of the "public intellectual" has a rich and colorful history. It began in the early twentieth century, when the new mass media catapulted intellectuals who were able to write for the general public to semi-stardom. The first wave included figures like Walter Lippmann-who ...

Liderazgo virtuoso

las virtudes clásicas, base de la excelencia personal

Un método que propone las virtudes clásicas para alcanzar el liderazgo en la vida profesional y privada; las claves para unir y vivir el liderazgo y el virtuosismo sin que resulten incompatibles. Hacer de las virtudes clásicas la base de la excelencia personal y de ...