Provocaciones sobre estrategia empresaria

cómo pensar para obtener utilidades superiores sostenibles en el tiempo

Cómo generar ideas

Cómo generar ideas da respuesta a esos interrogantes. Y muestra, prescindiendo de cuál sea su edad o cualificación, su puesto de trabajo o formación, la forma de que se le ocurran más ideas, con más rapidez y facilidad. Primero, Jack Foster le enseña la manera ...

Reengineering the corporation

a manifesto for business revolution

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to ...

The psychology of economic decisions

Vol. I: Rationality and well-being

Psychologists and economists often ask similar questions about human behaviour. This volume brings together contributions from leaders in both disciplines. The editorial introduction discusses methodological differences between the two which have until now limited the development of mutually beneficial lines of research. Psychologists have objected ...

Gestión de calidad en las industrias de artes gráficas

El objetivo principal de este manual es ofrecer a estudiantes y estudiosos interesados por las Artes Gráficas y sus controles de calidad, una exposición clara de la materia y métodos utilizados en el control de los procesos empresariales a fin de obtener un producto fiable ...

Introduction to management science

a modeling and case studies approach with spreadsheets

Services management

an integrated approach

This text takes an integrative approach to provide a clear and compelling overview of the nature of services management. Now in its Second Edition, the work has been fully revised and restructured in line with lecturer feedback. The book examines the nature of services and ...

Los clásicos en la empresa

del currículo de Cervantes al acoso moral del Cid

¿Puede aprenderse a redactar bien un currículo leyendo a Cervantes? ¿ Qué nos puede enseñar Gracián sobre el arte de vender? ¿Hay mejor ejemplo de cómo superar unas oposiciones que Fray Luis de León? ¿Sufrió el Cid acoso moral? Ramón Irigoyen, con humor y erudición, nos ...

Retailing management

Table of Contents Section 1: The World of Retailing 1. Introduction to the World of Retailing 2. Types of Retailers 3. Multi-Channel Retailing # A View into the Future 4. Customer Buying Behavior Section 2: Retailing Strategy 5. Retail Market Strategy 6. Financial Strategy 7. Retail ...

International business

environments and operations

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing ...

Introducing management

a development guide

This title provides a comprehensive framework to enable the appreciation of the management role, offering alternatives and descriptions of successful solutions. It provides all the underpinning knowledge needed to cover the four key elements of the NEBS Management Introductory Award at Certificate level. INDICE Managing ...

Modern management

adding digital focus

Modern Management has a traditional, balanced approach to Planning, Leading, Organizing and Controlling topics. A new digital focus (full Chapter 23 and part of Chapter 1). New skills video program and end-of-chapter skills exercises. A Mastering Management CD-ROM included in every copy walks students through ...

The business enterprise handbook

The Business Enterprise Handbook is designed to help all entrepreneurs who wants to grow and develop both their business and themselves. It is based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed over the past ...

Snapshots from Hell

The Making of an MBA

International management

theories and practices

Gurús anglosajones

verdades y mentiras

Megaprojects and risk

an anatomy of ambition

Guía de supervivencia para el directivo

Cross-cultural communication

the essential guide to international business

Thin on top

why corporate governance matters and how to measure and improve board performance