Strategic market management

Completely revised and updated,David Aaker's authoritative book approaches strategy development from an external perspetive driven by a structured analysis of customers,competitors,market trends,and the broader environment.It shows how to build on strategic analysis to create business strategies that will be ...

Crafting and executing strategy

the quest for competitive advantage

Thompson, Strickland and Gambles¿, Crafting and Executing Strategy, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, Crafting and Executing Strategy includes a case line-up ...

Local players in global games

the strategic constitution of a multinational corporation

What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and ...

Mastering the merger

four critical decisions that make or break the deal

Today's corporate deal makers face a conundrum: Though 70% of major acquisitions fail, it's nearly impossible to build a world-class company without doing deals. In Mastering the Merger, David Harding and Sam Rovit argue that a laserlike focus on just four key imperatives--before ...

Dirección estratégica de la empresa

fundamentos y puesta en práctica

Esta obra no es una más de Dirección estratégica,sino que nace fruto de una gran experiencia académica del autor Esteban Fernández,catedrático de la Universidad de Oviedo y una de las más prestigiosas figuras en estas temáticas.No se ha pretendido,en absoluto,que ...

Scenarios

the art of strategic conversation

Scenario planning enables managers to face up to this uncertainty by evolving from the idea of finding the #best strategy# to one of mobilising the #best strategizing process#. In this long-awaited new edition of his bestselling classic, Kees van der Heijden shows you how to ...

Breakthrough

stories and strategies of radical innovation

Since the late 1990s, technology markets have declined dramatically. Responding to the changing business climate, companies use strategies of open innovation: acquiring technologies from outside, marketing their technologies to other companies, and outsourcing manufacturing. But open innovation is not enough; it is mainly a way ...

Inside the tornado

strategies for developing, leveraging and surviving hypergrowth markets

In Inside the Tornado, Geoffrey A. Moore continues his classic three- part series delving into the high-stakes world of hypergrowth markets. Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin ...

Built to last

successful habits of visionary companies

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from ...

El crecimiento rentable, un asunto de todos

10 herramientas prácticas para el crecimiento empresarial

En esta época de saturación de mercados y competencia feroz,una gran parte de los directivos basan sus estrategias de crecimiento en encontrar un producto o servicio nuevo que revolucione el mercado,o simplemente se concentran en recortar costes a cualquier precio. El autor de ...

El pensamiento estratégico

Este libro aborda temas de candente actualidad sobre la estrategia, qué es y para qué sirve. ¿Por qué conviene conocer el arte de la estrategia? ¿Qué beneficios aporta a nuestra vida cotidiana? ¿Cómo podemos llegar a comprender sus principios para así desarticularlos, o simplemente para ...

Management strategy

achieving sustained compatitive advantage

Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of ...

Marketing as strategy

understanding the CEO's Agenda for driving growth and innovation

In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line. Nirmalya Kumar argues that marketing¿s future depends on altering its function and mindset ...

Intellectual Property management

the role of technology-brands in the appropriation of technological innovation

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the ...

Herramientas para el éxito

94 metodologías de análisis de negocios

Herramientas para el éxito es una guía completa sobre todas las herramientas de administración que le ayudarán a mejorar el desempeño de su equipo y de su organización. Se trata de un libro conciso pero muy completo que ofrece un amplio espectro de herramientas de ...

Carlos Ghosn

Carlos Ghosn es actualmente el ejecutivo de la industria del automóvil con una trayectoria más apasionante y brillante.El mismo es un ejemplo de la globalización que desde hace años se ha implantado en ese sector.Nacido en Brasil,de familia libanesa y formación francesa ...

Tus ideas lo cambian todo

el secreto del éxito sostenible

Un análisis riguroso basado en la realidad. -Una guía para implantar un eficaz sistema de gestión de ideas en las empresas. -Una lectura apasionante ilustrada con numerosos ejemplos basados en casos reales. Isaac Getz, profesor de Gestión de la Creatividad y de la Innovación en ...

Development planning

concepts and tools for planners, managers and facilitators

This new textbook in development planning aims to provide a comprehensive and practically relevant guide to strategic palnning at postgraduate and practitioners level.The author aims to bridge the unfortunate gap thath now exists between much development planning theory and planning practice.He also promotes ...

The network economy

strategy, structure and management

With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, has become the most relevant and effective form of organization in ...

Strategy

how to shape the future of the business

Strategy is all about the big issues: where you want to be and how you will get there. In today's world, we have to find new ways to answer these crucial questions. Strategy takes a fresh look at this most complex subject, viewing it ...