Libros de Holt, Douglas B.

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Cultural strategy

using innovative ideologies to build breakthrough brands

Holt, Douglas B.
Cameron, Douglas
Oxford University Press. Oxford, 2012

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists ...

33,85 €

Sin Stock. Disponible en 5/6 semanas.

33,85 €

Sin Stock. Disponible en 5/6 semanas.

Cultural strategy

using innovative ideologies to build breakthrough brands

Holt, Douglas B.;
Cameron, Douglas
Oxford University Press. Oxford, 2012

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists ...

How brands become icons

the principles of cultural branding

Holt, Douglas B.
McGraw-Hill Publishing Co.. Boston, 2004

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some ...

39,40 €

Sin Stock. Disponible en 5/6 semanas.

39,40 €

Sin Stock. Disponible en 5/6 semanas.

How brands become icons

the principles of cultural branding

Holt, Douglas B.
McGraw-Hill Publishing Co.. Boston, 2004

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some ...

Libros de Holt, Douglas B.

Cultural strategy

using innovative ideologies to build breakthrough brands

Cultural strategy

using innovative ideologies to build breakthrough brands

How brands become icons

the principles of cultural branding

How brands become icons

the principles of cultural branding

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