Digital marketing

using new technologies to get closer to your customer

Marketing concepts for libraries and information services

The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential ...

Optimal database marketing

strategy, development, and data mining

Mobile marketing

the message revolution

Event marketing

i grandi eventi e gli eventi speciali come strumenti di marketing

Le marketing sensoriel du point de vente

créer et gérer lámbiance des lieux commerciaux

Grandes marcas, grandes dificultades

lecciones aprendidas de los errores de otros

Dirección de marketing y ventas

Haz algo diferente

Técnicas de dirección y marketing probadas para transformar su empresa

Los secretos de los genios de la creatividad

(cracking creativity)

Customers are people

the human touch

"70% de nuestras decisiones de compra se basan en cómo somos tratados como personas" Table of Contents: -Customers as People. -Leading the Human Firm. -Acknowledging Customers. -Treating Customers with Respect. -Building Trust with Customers. -Communication Humanly with Customers. -Human Torch as a Series of Interactions ...

Contemporary strategic marketing

Marketing internacional

Mercadotecnia

Pharmaceutical marketing

principles, environment, and practice

Social marketing

improving the quality of live

The authors provide a fully revised and updated Second Edition of the bestselling benchmark work. It is a comprehensive, multidisciplinary guide for planning and implementing social and behavioural campaigns in the health and social sectors: -offering the most up-to-date coverage in the field, the authors ...

Marketing internacional

Usted compra, yo vendo: ¿qué tenemos en común?

cómo el marketing crea y mantiene relaciones satisfactorias para todos

Una persona que compra y otra que vende tienen en común que ambas buscan una relación de intercambio satisfactoria. La una quiere lo que la otra tiene. Sus intereses son contrapuestos, pero ambas tienen que basar su relación en la confianza mutua si quieren seguir ...

Make your first million in work marketing

Proven techniques you can use to achieve financial success

La estrategia detrás de la pantalla

El reto de la innovación en red de las empresas consolidadas