Internet Marketing

strategy, implementation and practice

Customer experience management

a revolutionary approach to connecting with your customers

Customer relationship management

integrating marketing strategy and information technology

Value-based marketing for bottom-line sucess

5 steps to creating customer value

This volume provides a five-step model for creating and managing a value delivery marketing system within an organization. It contains the tools and strategies for identifying customer values, executing a value- based marketing strategy, and then analyzing the results including ROI

Envase y embalaje

(la venta silenciosa)

Marketing management

INDICE I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION ...

Brand failures

the truth about the 100 biggest branding mistakes of all time

Imagen de marca

Los autores recorren a lo largo del libro las diferentes etapas del proceso de creación de imagen de marca. El libro explica cómo se desarrollan las percepciones, las imágenes de marca sobre productos, servicios, empresas e instituciones. Lo hacen en base a ejemplos reales, muchos ...

Why CRM doesnt work

how to win by letting customers manage the relationship

Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy ...

Servicios & beneficios

ºMarketing de clientes

cómo mantener,fidelizar y conseguir nuevos clientes

Marketing your business

a guide to developing a strategic marketing plan

This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing #weapons arsenal.# It also teaches you to conduct a marketing audit ...

Beyond branding

how the new values of transparency and integrity are changing the world of brands

Beyond Branding challenges business to adapt to a world of transparencyby adopting new ways of meeting the needs of stakeholders and byoperating with openness and integrity. It is the view of the writers of this book that when businesses account for 51 of the largest ...

El marketing de las ONGD

la gestión del cambio social

Creer que otro mundo es posible ha sido el leit motive de muchas Organizaciones No Gubernamentales para el Desarrollo (ONGD), que nacieron como respuesta de la sociedad civil ante el tributo de injusticia que pagan millones de personas por la causa del progreso. Las ONGD ...

Marketing and selling professiional services

practical approaches to practice development

Professional services may be special, but they are in no way specially protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates, and then by satisfying, retaining ...

Distribución y franquicia

oportunidades de negocio ante el impacto de la mundialización/globalización

Principles of retail management

The text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. The text takes ...

Marketing deportivo

el negocio del deporte y sus claves

Marketing and the bottom line

the marketing metrics to pump up cash flow

Marketing really isn't different, and it really isn't impossible to measure. It#s an investment. Unless you can measure its impact, you're wasting your money. Select the right metrics for your company and ensure a regular assessment of marketing by top management ...

Marketing editorial:la guía

Gracias a los ejemplos que ofrece, el presente libro permite conocer cada libro, las colecciones y el fondo editorial: comercialización de libros por los canales tradicionales y los de aparición reciente, como la Internet; aprovechamiento de la venta de derechos subsidiarios y redacción de textos ...