Fast second

how smart companies bypass radical innovation to enter and dominate new markets

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast ...

Celebrity sells

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business # the Jamie Oliver campaign helped turn around Sainsbury s fortunes, with ...

Innovación de productos mediante ingeniería concurrente

En esta era de competición global, resulta fundamental la capacidad de lanzar nuevos productos al mercado en plazos cada vez más cortos. La competitividad empresarial depende de una innovación sistemática en productos y servicios que logren el éxito en el mercado. En 1993, mediante La ...

Buying for business

insights in purchasing and supply management

Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be ...

Kellogg on integrated marketing

This cutting-edge book#with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism#s Integrated Marketing Communications department at Northwestern University#offers the latest thinking on the art and science of integrated marketing. A must for today ...

Fool-proof marketing

15 winning methods for selling any product or service in any economy

The guru guide to marketing

a concise guide to the best ideas from today's top marketers: Philip Kotler, Jack Trout, Malcom Gladwell, Seth Godin and more

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession#the gurus of marketing. They see tomorrow#s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you ...

International marketing

strategy, planning, market entry and implementation

Divided into two parts, "Trading environment" and "organizing for international markets", the book covers topics such as: -International trade -Regional analysis techniques -Market research and market screening techniques -Entering international markets -Export methods -Global Products -Global pricing -International advertising

Strategic marketing

in the customer driven organization

The future of marketing

critical 21st-century perspectives

The invisible grail

in search of the true language of brands

Consumer behavior

building marketing strategy

Marketing

principles and perspectives

Topbrands

el libro de las grandes marcas en España, volúmen I

Globalización, Internet y marketing

una respuesta ética

Contruyendo la propia marca

marketing personal para un profesional

Marketing management

INDICE I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION ...

Teh marketing pocketbook

Collaborative customer relationship management

taking CRM to the next level

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are ...

CRM para directivos

Este libro le proporciona lo siguiente: -Consejos prácticos para seleccionar e implantar una estrategia de gestión de relaciones con los clientes. -Una revisión de las herramientas de bases de datos para recopilar y gestionar información acerca de los clientes -Técnicas infalibles para introducir las estrategias ...