The ultimate strategy library

the 50 most influential strategic ideas of all time

* A genuine time and money-saver-no need to invest in big textbooks * The Ultimateformula is highly successful * The author is regarded as a visionary business thinker-he's the founder of the Bristol Management Research Centre and editor of Future Filter,a business digest for the new ...

La gestión del cambio

En esta obra, un selecto grupo de expertos españoles analizan con visión amplia y rigor esta importantísima cuestión. El desarrollo y crecimiento de las organizaciones dependen de la eficacia con la que se afrontan los procesos de cambio. Conocer las claves de la gestión del ...

Images of strategy

"Images of Strategy" develops an innovative and multi-faceted approach to strategic management which should enable students to use and develop interesting and wide-ranging applications alongside contemporary ideas and analysis. It does so by asking if we really are looking in at the same static object ...

Competing in a service economy

how to create a competitive advantage through service development and innovation

DESCRIPCION Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general ...

The seven myths of customer management

how to be customer-driven without being customer-led

The Seven Myths of Customer Management is required reading for everyone who's job interacts with or impacts customers. Written in a lively, readable and anecdotal style, this book challenges much conventional wisdom and provides a powerful antidote to many potentially dangerous and expensive misconceptions ...

Trust and mistrust

radical risk strategies in business relationships

If we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame ...

Diccionario enciclopédico de estrategia empresarial

Este Diccionario en el fondo, pretende ser una guía práctica, una herramienta de referencia, que ayude a la comprensión adecuada de la cultura existen, al día de hoy, de la estrategia empresarial. Está formado por más de 400 entradas que representan los términos y expresiones ...

Strategic management for public and nonprofit organizations

The One Page Business Plan

start with a vision, build a company!

It's simple, it´s easy, it works!. Prepare a complete business plan for startups, small to mid-size companies, corporate divisions, subsidiaries, departments or nonprofits. Present your ideas concisely to employees, managemnt, partners, bankers, or a board of directors.

Sobrevivir no es suficiente

la evolución de las especies aplicada al mundo de los negocios del siglo XXI

Cada generación es testigo de un cambio fundamental en la forma en que nos organizamos para trabajar. Desde el clásico management científico, de Frederick Taylor (1914) hasta la cadena de montaje de Henry Ford, desde The Organization Man (1956) a En busca de la excelencia ...

The essential guide to managing small business growth

A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand ...

Oxford Handbook of Strategy

.Vol. 1: Strategy overview and competitive strategy

1. D. O. Faulkner and A. Campbell: Introduction Part I: Approaches to Strategy 2. J. Kay, P. McKiernan, and D. O. Faulkner: The History of Strategy 3. M. Slater: The Boundary of the Firm 4. D. Barron: Evolutionary Theory 5. R. Loveridge: Institutional Theory 6 ...

Innovation management

strategies, implementation and profits

This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Índice 1 Introduction and Overview I. FUNDAMENTALS 2 ...

Oxford Handbook of Strategy

.Vol. 2: Corporate strategy

Gurus on business strategy

A guide to the world's most important writers on business strategy. It summarizes all the key concepts and the contribution of each of the leading thinkers in the field, with pros and cons of each theory. It also provides a series of checklists to ...

The capable company

building the capabilities that make strategy work

Most companies don't flounder because of poor strategy. The culprit is poor execution of the game plan. If executives know this, why don't they do something about it? The problem is that strategic intent, written in the language of a few visionaries, gets ...

Teoría de la organización

un enfoque estratégico

Está dividido en cuatro partes diferenciadas: Introducción, El contexto de las organizaciones, Gestión del contexto organizativo, y Procesos organizativos. La quinta y última parte, esta dedicada a casos prácticos, que en esta edición están adaptados a las empresas españolas. INDICE PARTE I. INTRODUCCIÓN. Capítulo 1 ...

La innovación tecnológica en las organizaciones

El libro se divide en cuatro partes: 1º) Fundamentos de la innovación 2º) Estrategia e innovación Se analiza la innovación tecnológica en las pequeñas y medianas empresas y se presenta el concepto de alianza empresarial y su influencia en la estrategia de innovación de las ...

Creative business

achieving your goals through creative thinking and actions

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved ...

Dirección estratégica

No es fácil escribir un libro que cubra simultáneamente las necesidades de profesores y alumnos, pero estos autores lo han conseguido con esta obra, aportando justamente lo necesario para un curso semestral. · Poder preparar a los próximos directores de la Nueva Economía, significa aportar las ...