Fool-proof marketing

15 winning methods for selling any product or service in any economy

Customer experience management

a revolutionary approach to connecting with your customers

Creating customer evangelists

how loyal customers become a volunteer sales force

Sea su propia marca

destacando entre la multitud

Buzz

harness the principles of influence and create demand

In this text, Marian Salzman and Ira Matathia reveal how buzz is created and how marketers can identify and control the key influencers that trigger it. They use case studies to explore the role urban centers play in trendsetting, how influence works, shock ads, and ...

The future of marketing

critical 21st-century perspectives

Consumer behavior

For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through 7 editions. This new edition focuses on how the Internet has changed the way ...

After image

mind-altering marketing

A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid- 90s. In this book, drawn from the latest findings in ...

Why CRM doesnt work

how to win by letting customers manage the relationship

Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy ...

Servicios & beneficios

Guia de logista

Un manual de consulta para los clientes y los proveedores de la logística y el transporte internacional de la península Iberica. Más de 12.000 registros para contactar con empresas, organismos y asociaciones del sector. El más amplio abanico de informaciones sobre áreas y redes ...

La relación del consumidor con las agencias de viajes

En esta obra, se analiza la relación entre la confianza, el compromiso y la percepción de oportunismo en los intercambios del consumidor con la empresa desde un enfoque económico y de marketing relacional. El modelo propuesto se aplica a la relación del consumidor con su ...

The art of client service

54 things every advertising and marketing professional should know

This is a practical resource for advertising and marketing account executives. Writers, planners, researchers and production supervisors should benefit from the down-to-earth advice provided on the care and feeding of the advertising client. Account management is more art than science, requiring a wide-ranging arsenal of ...

Beyond branding

how the new values of transparency and integrity are changing the world of brands

Beyond Branding challenges business to adapt to a world of transparencyby adopting new ways of meeting the needs of stakeholders and byoperating with openness and integrity. It is the view of the writers of this book that when businesses account for 51 of the largest ...

Estrategias de márketing de turismo rural en Guadalajara

Principles of retail management

The text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. The text takes ...

Cómo se vende un candidato

un siglo de campañas políticas en la Argentina

Las campañas políticas existen desde que hay candidatos. En nuestro país, las iniciaron los discursos, las coplas, los" reclames" y, antes de que la radio las esparciera a través del jingle, se valieron también de los tangos políticos, que prosperaron en las primeras décadas del ...

Sun tzu strategies for marketing

12 essential principles for winning the war of customers

Originally conceived in 500BC, Sun Tzu's "The Art of War" contained 11 strategies that were essential to a warrior's success on the battlefield. This book interprets Sun Tzu's battle strategies specifically for today's marketing professionals, coming up with "The Principles of ...

Marketing deportivo

el negocio del deporte y sus claves

Marketing and the bottom line

the marketing metrics to pump up cash flow

Marketing really isn't different, and it really isn't impossible to measure. It#s an investment. Unless you can measure its impact, you're wasting your money. Select the right metrics for your company and ensure a regular assessment of marketing by top management ...