The ultimate book of business brands

insights from the world's 50 greatest brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands ...

Brand manners

how to create the self-confident organisation to live the brand

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand ...

Los 80 conceptos esenciales de marketing de la A a la Z

Fundamentos de investigación de mercados

ºMarketing de clientes

cómo mantener,fidelizar y conseguir nuevos clientes

Tourism forecasting and marketing

¿Otro consumo es posible?

Brands and branding

Marketing deportivo

el negocio del deporte y sus claves

Jackpot!

Harrah's winning secrets for customer loyalty

Internet Marketing

strategy, implementation and practice

El canal de distribución

disección de las relaciones comerciales

Envase y embalaje

(la venta silenciosa)

Brand driven

the route to integrated branding through great leadership

Guía de etiquetado de productos de consumo

New product developement

successful innovation in the marketplace

Estrategias de márketing de turismo rural en Guadalajara

Distribución y franquicia

oportunidades de negocio ante el impacto de la mundialización/globalización

Branding de alta tecnología

creando poder de marca en la nueva dimensión del mercado

Market research in the Internet Age

leveraging the Internet for market

The market research industry is undergoing momentous change as it begins to leverage the possibilities created by the Internet. This book provides an analysis of the industry's direction. It looks through an integrative framework to define the future of the industry