The seven myths of customer management

how to be customer-driven without being customer-led

The Seven Myths of Customer Management is required reading for everyone who's job interacts with or impacts customers. Written in a lively, readable and anecdotal style, this book challenges much conventional wisdom and provides a powerful antidote to many potentially dangerous and expensive misconceptions ...

Why CRM doesnt work

how to win by letting customers manage the relationship

Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy ...

PMK Manager: Plan de Marketing

paso a paso

PMK Manager es un programa de altas prestaciones concebido para la realización de cualquier tipo de plan de marketing, de cualquier sector y para uso profesional.Sus especificaciones técnicas permiten al usuario trabajar en un entorno flexible y adaptable a sus necesidades. Ofrece un servicio ...

Marketing your business

a guide to developing a strategic marketing plan

This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing #weapons arsenal.# It also teaches you to conduct a marketing audit ...

Marketing strategies

a twenty-first century approach

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in ...

Leisure travel

a marketing handbook

A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more ...

Marketing and the bottom line

the marketing metrics to pump up cash flow

Marketing really isn't different, and it really isn't impossible to measure. It#s an investment. Unless you can measure its impact, you're wasting your money. Select the right metrics for your company and ensure a regular assessment of marketing by top management ...

Marketing editorial:la guía

Gracias a los ejemplos que ofrece, el presente libro permite conocer cada libro, las colecciones y el fondo editorial: comercialización de libros por los canales tradicionales y los de aparición reciente, como la Internet; aprovechamiento de la venta de derechos subsidiarios y redacción de textos ...

Cómo ser galáctico del marketing

Revealing the corporation

perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Customer relationship management

organizational and technological perspectives

Essentials of marketing research

Customer experience management

a revolutionary approach to connecting with your customers

Customer relationship management

integrating marketing strategy and information technology

Citizen brands

putting society at the heart of your business

The marketing book

Creating customer evangelists

how loyal customers become a volunteer sales force

Sea su propia marca

destacando entre la multitud

Brand failures

the truth about the 100 biggest branding mistakes of all time

Understanding the consumer