Cómo conseguir la primera entrevista con el cliente

uso de las referencias y de las llamadas frias para conseguir y lograr nuevos clientes

La lectura de esta obra le rendirá una doble finalidad: la primera es animarle a buscar nuevas entrevistas para conseguir nuevos clientes. Y el segundo beneficio es que recibirá esquemas válidos para conseguir entrevistas que le lleven a captar nuevos clientes. Sí, esquemas válidos porque ...

Curso multimedia de marketing

Obra multimedia imprescindible para todo el que quiera adquirir una sólida base sobre el interesante mundo del MARKETING. Gran facilidad de manejo e interactividad. Pantallas con gran vistosidad: textos, fotografías y locuciones, que permiten asimilar mejor el contenido de la obra.Durante toda la obra ...

El valor de compartir beneficios.

Los pesos pesados de la publicidad.

The tipping point

how little things can make a big diffrence

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to ...

The one to one manager

real-world lessons in customer relationship management

A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. Every day, all around the world, managers worry about the ...

Ciencia y marketing.

Manual para investigadores y doctorados en Ciencias Sociales..

Pure selling: the basics.

Handbook of relationship marketing

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the #core# of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive ...

Enterprise one to one

tools for competing in the interactive age

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is ...

Direccion de arte.

La cara oculta de la imagen publicitaria..

Selling. The most important job in the world.

Selling to Newly Emerging Markets.

Guide to Software Export.

A Handbook for International Software Sales..

La atraccion que ejercen los centros comerciales sobre los consumidores.

Eating the big fish

how challenger brands can compete against brand leaders

Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn't "try harder," Avis boldly announced its 2 status to the world through advertising-and the rest is history. Why has this approach become ...

El verdadero poder de las marcas

Cómo lograr que las marcas sirvan para aventajar a la competencia

Que es la publicidad ?.

Ventas

conceptos, planificación y estrategias

Advertising communications and promotions management

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising ...