Planificación y control de la estrategia

Este libro integra la formulación de la estrategia con su control mediante la utilización del cuadro de mando. La estrategia pretende diseñar un rumbo de actuación, en un entorno siempre incierto, para crear y mantener una posición de ventaja en el mercado mediante la selección ...

Stratigic management and business analisys

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in ...

The power of strategy innovation

a new way of linking creativity and strategic planning to discover great business opportunities

Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth

Managing complex mergers

real world lessons in implementing succesful cross-cultural mergers and acquisitions

Everybody knows that most mergers regularly fail to deliver the promised benefits, in fact many actually destroy value. This is especially so where there are complex clashes of corporate or national culture to take into account. And yet the potential prize of a successful operation ...

Question of value

master the latest developments in value-based management, investment and regulation

There has been considerable growth in and maturing of ideas surrounding shareholder value, value-based management and financial reporting. Here, in a single source, experts from a variety of professional backgrounds come together to provide a set of practices for valuation and corporate analysis. Questions of ...

Strategic technology management

building bridges between sciences, engineering and business management

Attempting to bridge business management and scientific management practices so as to foster better understanding between the two entities, this book focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines ...

Tecnología e innovación en la empresa

En la década de los años noventa,el papel de la tecnología y la innovación en la competitividad empresarial alcanzó un reconocimiento generalizado,que vino acompañado de una doble preocupación:entender y profundizar el conocimiento de las características del proceso innovador y,en consecuencia,definir ...

El cambio en las organizaciones

un modelo dinámico e integrador

Este libro es el resultado de la investigación realizada, a lo largo de cinco años (1995-1999), sobre el cambio en las organizaciones. El texto que se presenta está basado en la tesis doctoral del propio autor, defendida en octubre de 1999. A partir del original ...

Putting management back into performance

a handbook for managers and supervisors

A practical guide for managers for implementing effective performance management systems in the workplace. Most managers are under increasing pressure to achieve higher performance from less resources, in an increasingly dynamic and unpredictable operating environment, through a workplace that is becoming increasingly unmanageable! But with ...

Editar para ganar

estrategias de administración editorial

Editar para ganar servirá para identificar muchas de las labores cruciales en este negocio, no mediante recetas para el quehacer diario sino con el uso de estrategias para administrar y controlar algunas funciones específicas ... Con decenas de cuadros y formularios fáciles de usar,este libro ...

Juegos de estrategia

una revolución silenciosa en la economía y en la empresa

El libro "Juegos de estrategia.Una revolución silenciosa en la economía y en la empresa", presenta una introducción a la Teoría de Juegos con aplicaciones y ejercicios resuletos,incluyendo además seis Apéndices con los fundamentos matemáticos de la Teoría de Juegos. Se basa en las ...

Double-digit growth

how great companies achieve it -no matter what

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book#revealing how great companies master growth each year and how ...

Corporate diplomacy

the strategy for a volatile, fragmented business envronment

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely ...

The new business road test

what entrepreneurs and executives should do before writing a business plan

Got an idea for a new business? Take it for a road test to make sure it works.Most new businesses fail. Why? Because all businesses are not created equal.No matter how talented you are, no matter how hard you work, no matter how ...

Aligning human resources and business strategy

Estrategias de ganador

la líneas maestras para conseguir el éxito personal y profesional

The strategic planning workbook

Scenarios in public policy

Strategic planning for information systems

Doing business in emerging markets

entry and negotiation strategies