Dirección estratégica

No es fácil escribir un libro que cubra simultáneamente las necesidades de profesores y alumnos, pero estos autores lo han conseguido con esta obra, aportando justamente lo necesario para un curso semestral. · Poder preparar a los próximos directores de la Nueva Economía, significa aportar las ...

The value profit chain

treat employees like customers and customers like employees

With the support of case studies and examples of companies who have adopted Value Profit Chain principles, the authors demonstrate how satisfied, loyal and productive employees produce satisfied, loyal and trusting customers who are the primary drivers of growth and profitability

Strategy and organization

realizing strategic management

Examining some of the new and emerging issues in strategic management, Loizos Heracleous offers a fresh approach to the established ideas of strategy. Beginning with the historical development of the strategy field, including the influence of industrial organisation and the resource-based view, he develops a ...

Inventing the organizations of the 21st century

Technological changes have displaced the hierarchical corporation as the model for business organization; the large corporations of the new century are decentralizing and externalizing, creating networks of "industry ecosystems" that will replace the top-down organizations of the last century. Inventing the Organizations of the 21st ...

The SMS blackwell handbook of organizational capabilities

emergence, developement, and change

How do the resources and capabilities of organizations emerge and develop over time? This handbook brings together scholars of strategic management, economics, history, organizational theory, international business, and technology management in order to address this question. Many of the contributions present new theoretical or empirical ...

Software ecosystem

understanding an indispensable technology and industry

Software has gone from obscurity to indispensability in less than fifty years. Although other industries have followed a similar trajectory, software and its supporting industry are different. In this book the authors explain, from a variety of perspectives, how software and the software industry are ...

Standars and audits for ethics management systems

the European perspective

Today?s management is faced with the new task of implementing and dealing with standardised ethics management systems and values programs. It is a widely accepted fact that these have to be designed individually and firm specific, if they are to be a success. On ...

La estrategia en el posavasos

o cómo convertir una buena idea en un gran negocio

En este libro los autores relatan con pasión su experiencia, valiosa enseñanza para crear una empresa, o convertir la ya existente en un juego en el que la victoria es el final

Business strategy

a guide to effective decision-making

Powerful new forces are reshaping the business world. Traditional boundaries between industries, disciplines and countries are blurring, and the role of the manager in making effective strategic decisions and building competitive advantage is increasingly complex and demanding. This book shows the busy manager how to ...

Value leadership

the 7 principles that drive corporate value in any economy

Management expert Peter Cohan provides a new and powerful concept of sustainable corporate value. This book provides executives with seven management principles that have been tested in periods of economic expansion and contraction. These principles are: value human relationships; foster teamwork; experiment frugally; fulfill your ...

El universo del lujo

una visión global y estratégica para profesionales y amantes del lujo

Este libro nos ayudará a entender el lujo desde un punto de vista social, psicológico e histórico, proponiendo un "retrato-robot" actual de un sector que se encuentra sometido a una serie de fuerzas que le están llevando a una verdadera reestructuración.

Inteligencia competitiva

en los negocios y en las organizaciones

Entre los nuevos protagonistas de la visión estratégica, la Inteligencia Competitiva ha asumido en un tiempo muy breve, un papel preponderante. ¿Qué es la Inteligencia Competitiva en un último análisis y como puede utilizarse con éxito en las empresas? Los autores contestan a estos interrogantes ...

Conceptos de administración estratégica

Esta nueva edición ofrece una cobertura actualizada y de vanguardia de los conceptos y técnicas en administración estratégica para lograr una ventaja competitiva.

Developing strategic thought

a collection of the best thinking on business strategy

An essential reference and guide on business strategy and the art of strategic thinking # written by some of the most respected experts on strategy. Creating the future of your company requires an imaginative brain and a capacity to take strategic decisions in times of uncertainty ...

True to our roots

fermenting a business revolution

True to Our Roots sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America#s biggest and best-known wineries even as it was becoming a model for sustainable businesses everywhere. Today Dolan and Fetzer are ...

Trajectory management

leading a business over time

Trajectory Management: * moves away from the #one true way# approach put forward by many business gurus * argues that the search for best practice, best change management, etc. obscures real situations in business * develops principles of right practice for the situation: business is continually evolving and ...

Fundraising in times of crisis

Fundraising in Times of Crisis helps executive directors and development professionals of nonprofit organizations plan for both the short and long term and explains how to evaluate the success of their efforts. Checklists, tips, action steps and a wealth of examples walk you through the ...

El ajedrez aplicado a los negocios

pensando la estrategia empresaria con las reglas del más famoso juego de guerra

¿Gerentes frente a tableros de ajedrez o maestros de ajedrez desempeñándose como gerentes? Lo mejor de unos y de otros, al servicio de los negocios.

Reingeniería y cambio organizativo

teoría y práctica

En este libro se reflexiona sobre el concepto de reingenería y las diferencias y/o relaciones con otras herramientas de gestión de empresas según los aspectos organizativos de las misma. Una importante parte del mismo se centra en la implantación de la reingeniería; se presentan ...

La revolución pendiente

la automoción ante el cambio

Para muchos inversores la Reserva Federal se encarna en el personaje de Alan Greenspan, cuyo principal trabajo consiste en fijar los tipos de interés. Pero como muy bien demuestra Martin Mayer, una de las principales firmas del periodismo económico, la Reserva Federal ha pasado a ...