La era de las marcas depredadoras

R.Homs vaticina el entorno competitivo en el cual se desenvolverán las marcas tanto en el corto como en el mediano y largo plazos.Además, en esta obra, se desarrolla uno de los planteamientos más importantes del márketing "La teoría de las compensaciones", mediante la ...

Mergers and acquisitions

creating integrative knowledge

This book reviews both successful and unsuccessful mergers and acquisitions, exploring the reasons why so many fail to live up to expectations. An exploration of why mergers and acquisitions succeed or fail, based on rigorous scholarly research. Stretches the boundaries of what we know about ...

Business solutions on demand

transform the business to deliver real customer value

Based partly on IBM#s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground- breaking book shows how companies can increase sales and improve margins by introducing a range of solutions INDICE 1.Business strategy and transformation ...

Creating a learning culture

strategy,technology,and practice

Chapters on strategy, practice, and technology demonstrate how to achieve immediate lasting results by encouraging curiosity and learning at all levels of the organization. Profiles of organizations (including General Motors, Home Depot, and WD-40 Company) using learning-focused approaches, accompany leading-edge research into how and why ...

The second century

reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry

As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customer desires. Inventories of many weeks pile up on dealer lots and at distribution centers around the world while executives applaud marginal ...

Strategy maps

converting intangible assets into tangible outcomes

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how ...

Exploring strategic change

The second edition of Exploring Strategic focuses on the implementation of organisational change and the management of organisational transitions. It seeks to move beyond the formulation of strategy by taking the planning stage through to implementation. The first half of the book introduces a framework ...

The management of innovation

This is the definitive collection on the subject of innovation management, it brings together in two volumes the essential analyses in the field from its leading authorities.

The business of software

what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad

The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few ...

Mobile and wireless communications

key technologies and future applications

Two of the fastest growing sectors of communications today are mobile and Internet, both of which have had a profound effect on people's lives. The convergence between these two sectors not only presents great opportunities for the future of 'unplugged' telecommunications, but also great ...

Ilustraciones de la aplicación de las tecnologías de información en la empresa española

Este libro pretende ser una herramienta de ayuda para todos aquellos interesados en conocer desde una perspectiva práctica los impactos de las tecnologías y sistemas de información en el ámbito empresarial y también recoge experiencias reales en el ámbito de empresas y administraciones públicas.

Strategic entrepreneurship

Strategic Entrepreneurship provides comprehensive coverage of the fast- growing field of entrepreneurship teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from management of small business. INDICE PART 1 INTRODUCTORY ...

Cómo confeccionar un plan de negocio en una semana

Las empresas que quieren sobrevivir y triunfar en el mercado competitivo actual deben mirar hacia delante. Redactar planes de negocio regularmente puede ayudarlas a hacerlo de forma eficaz, proporcionándoles un marco en el que trabajar y construir un plan de acción para el futuro. Este ...

Strategy

winning in the marketplace: core concepts, analytical tools, cases

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and ...

Operations, stretegy, and technology

pursuing the competitive edge

Hayes is a founder of the Operations Strategy field, and all four authors are on the Harvard Business School faculty. In Operations, Strategy, and Technology: Pursuing the Competitive Edge--the long- awaited follow-up to the highly successful classic, Restoring Our Competitive Edge--Bob Hayes, Gary Pisano, Dave ...

What matters most

how a small group of pioneers is teaching social responsibility to big business, and why big business is listening

Under what conditions can a business hope to deliver consistent financial results, inspire employees, protect the environment, and make the world a better place? The question gets to the heart of a set of fundamental questions: What is the purpose of a business? In what ...

Achieving post-merger success

a stakeholder's guide to cultural due dilligence,assessment, and integration

#The failure rate of mergers and acquisitions is unreasonable, unacceptable, and unnecessary,# say Claude S. Lineberry and J. Robert Carleton in this much-needed resource, which outlines their unique, proven, and practical process for increasing the success of mergers and acquisitions. Written for all those with ...

Funding effectiveness

lessons in building nonprofit capacity

From Grantmakers for Effective Organizations (GEO)--a community of grantmakers dedicated to building strong organizations--comes a guide to promising practices in capacity building. Written for leaders of both grantmaking and nonprofit organizations who are dedicated to improving the sector's effectiveness, Funding Effectiveness offers a ...

Mastering global corporate governance

Corporate Governance is the hot topic of the new millennium. Gone are the days when CEOs set agendas and earned 500 times more than average employees. Now, transparency rules. Corporations must establish new systems of accountability, and encourage long-term participation in decision-making by both shareholders ...

From business strategy to IT action

right decisions for a better bottom line

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with ...