Your road map for success

you can get there from here

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares ...

Gestión de la dinámica del cambio

descubra el camino más rápido para crear una fuerza de trabajo productiva y comprometida

Este libro orientado a la toma de acciones, presenta el concepto del modelo de la curva J, el cual da seguimiento al desempeño, pensamientos y emociones de las personas en cada una de las etapas por las que atraviesa el proceso de cambio, las cuales ...

Lecciones de estrategia con El Padrino

Utilizando herramientas clásicas de gestión empresarial, como las Cinco Fuerzas de Porter o el DAFO, veremos cómo es el mercado donde compiten las Familia, comprenderemos cuáles son las fuerzas que les amenazan y determinamos si su estrategia es coherente y acertada. Compararemos los estilos de ...

Big brown

the untold story of UPS

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service ...

The Halo Effect:... and the Eight Other

business delusions that deceive managers

Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. The Halo Effect is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully ...

La economía Long Tail

de los mercados de masas al triunfo de lo minoritario

Con la llegada de Internet, un nuevo fenómeno invade el mercado, la industria y la sociedad. Se trata de la "larga cola", término acuñado por Chris Anderson y que resuena ya en los medios de comunicación de todo el mundo. La "larga cola" es la ...

Estrategia corporativa

un enfoque basado en los recursos

Estrategias para el liderazgo competitivo es una obra de referencia obligada en el campo de la estrategia de negocios, tanto a nivel conceptual como en el terreno de la implementación de la gestión empresarial. La característica más distintiva del libro está dada por su visión ...

Business and competitive analysis

effective application of new and classic methods

Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there#s a comprehensive, immensely practical guide to today#s best tools ...

Monopoly rules

how to find, capture and control the world's most lucrative markets in any business

In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management ...

La puta vida corporativa

una fábula sobre el éxito en la empresa

¿De qué trata este libro? Un apasionante relato sobre las luchas de poder en la empresa, cuyos personajes -casi todos animales salvajes- harán todo lo posible por alcanzar el máximo poder. El lector encontrará retratados a los típicos personajes de empresa en monos trepas, coyotes ...

La empresa robusta

Una empresa robusta no es sólo aquella que es capaz de encajar un golpe sin tambalearse. La robustez es un criterio que va más allá y hace referencia, en primer lugar, a la capacidad de anticiparse y evitar ese impacto. Cuando no es posible hacerlo ...

Airline choices for the future

from alliances to Mergers

"Airline Choices for the Future: From Alliances to Mergers" offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new ...

Principles of strategic management

"Principles of Strategic Management" provides a comprehensive and accessible treatment of the key principles and practices of the strategic management process. It covers the whole of the strategic management process including strategic analysis, formulation, choice and implementation. Within this framework topics such as business environment ...

Las estrategias empresariales de Ulises

cómo hacer que las cosas ocurran

Presentamos un nuevo libro que mezcla una epopeya tan conocida y maravillosa como es la Odisea de Homero con lo que vive cualquier conjunto de personas que se organiza en torno a un objetivo común, que tiene que reaccionar ante estímulos externos, competir y tratar ...

Break from the pack

how to compete in a copycat economy

In every industry, a very small number of organisations are fast, fit and clearly out in front - they are the market leaders - and are followed by a few ambitious companies nipping at their heels. If you want your company to break away from the pack ...

Estrategia ,planificacion y control en la empresa

En un entorno competitivo cada vez más globalizado y complejo, las empresas deben tener muy clara su estrategia y la forma de llevarla a cabo si quieren obtener ventajas competitivas sostenibles, que les permitan sobrevivir y adaptarse con éxito a los cambios que experimenten sus ...

Unstoppable

finding hidden assets to renew tho core and fuel profitable growth

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their ...

Where value hides

a new way to uncover profitable growth for your business

"Where Value Hides" introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life ...

The chinese Tao of business

the logic of successful business strategy

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the ...

Top class competitors

how nations, firms and individuals succed in the new world of competitiveness

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In "Top Class Competitors", Stephane Garelli - professor at IMD business school where he is also head of the World Competitiveness Centre, professor at ...