Monopoly rules

how to find, capture and control the world's most lucrative markets in any business

In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management ...

La puta vida corporativa

una fábula sobre el éxito en la empresa

¿De qué trata este libro? Un apasionante relato sobre las luchas de poder en la empresa, cuyos personajes -casi todos animales salvajes- harán todo lo posible por alcanzar el máximo poder. El lector encontrará retratados a los típicos personajes de empresa en monos trepas, coyotes ...

La empresa robusta

Una empresa robusta no es sólo aquella que es capaz de encajar un golpe sin tambalearse. La robustez es un criterio que va más allá y hace referencia, en primer lugar, a la capacidad de anticiparse y evitar ese impacto. Cuando no es posible hacerlo ...

Airline choices for the future

from alliances to Mergers

"Airline Choices for the Future: From Alliances to Mergers" offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new ...

Principles of strategic management

"Principles of Strategic Management" provides a comprehensive and accessible treatment of the key principles and practices of the strategic management process. It covers the whole of the strategic management process including strategic analysis, formulation, choice and implementation. Within this framework topics such as business environment ...

Las estrategias empresariales de Ulises

cómo hacer que las cosas ocurran

Presentamos un nuevo libro que mezcla una epopeya tan conocida y maravillosa como es la Odisea de Homero con lo que vive cualquier conjunto de personas que se organiza en torno a un objetivo común, que tiene que reaccionar ante estímulos externos, competir y tratar ...

Break from the pack

how to compete in a copycat economy

In every industry, a very small number of organisations are fast, fit and clearly out in front - they are the market leaders - and are followed by a few ambitious companies nipping at their heels. If you want your company to break away from the pack ...

Estrategia ,planificacion y control en la empresa

En un entorno competitivo cada vez más globalizado y complejo, las empresas deben tener muy clara su estrategia y la forma de llevarla a cabo si quieren obtener ventajas competitivas sostenibles, que les permitan sobrevivir y adaptarse con éxito a los cambios que experimenten sus ...

Unstoppable

finding hidden assets to renew tho core and fuel profitable growth

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their ...

Where value hides

a new way to uncover profitable growth for your business

"Where Value Hides" introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life ...

The chinese Tao of business

the logic of successful business strategy

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the ...

Top class competitors

how nations, firms and individuals succed in the new world of competitiveness

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In "Top Class Competitors", Stephane Garelli - professor at IMD business school where he is also head of the World Competitiveness Centre, professor at ...

Business orchestration

strategic leadership in the Era of Digital Convergence

Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can # orchestrate# a complex network of employees, customers and suppliers in a single ongoing learning ...

The upside

In the 1980s conventional wisdom was that you could have high quality or low cost, but not both - until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar ...

Movimientos estratégicos

14 prácticas de ataque y de defensa para mejorar la ventaja competitiva

La batalla que enfrentó a ingleses y zulúes en 1879 en Sudáfrica todavía se recuerda por la rotunda victoria que un ejército británico, significativamente en minoría, inflingió a un ejército africano que le superaba ampliamente en número de unidades. Jorge A. Vasconcellos toma como punto ...

Catalyst Code

the strategies behind the world's most dynamic companies

In an economy where markets, consumers, and technology are ever- changing and increasingly interdependent, economic catalysts - businesses that bring together a number of groups who need each other and make it easy for them to work together - are essential. Think of the credit card industry ...

Emerging markets

lessons for business success and the outlook for different markets

Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right - and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and ...

Strategic management

This book is the original, classic text by H. Igor Ansoff, the pioneer and 'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in ...

Renacimiento 2.0

empresa e innovación en la nueva economía

Ya no hay vuelta atrás: la era industrial ha llegado a su fin. La cultura y la industria de masas se han agotado a sí mismas. Pero lejos de alarmarse ante lo que se avecina, Douglas Rushkoff, uno de los analistas más perspicaces de la ...

Breakout strategy

meting the challenge of double-digit growth

Companies that purposefully set out to excel are remarkably few and far between. The number of those who have a strong, well-thought out strategy for success are even fewer. Based on five years of research and field-testing, Breakout Strategy gives you a ¿fast track¿ strategic ...