Estrategia competitiva

técnicas para el análisis de la empresa y sus competidores

Cerca de su sexagésima impresión en inglés y traducida a diecinueve idiomas, la Estrategia competitiva de Michael E. Porter ha transformado la teoría, la práctica y la enseñanza de la estrategia empresarial en todo el mundo. Innovador por su simplicidad, como los grandes descubrimientos, su ...

Strategic management in action

For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to ...

Think twice

harnessing the power of Caunterintuition

Leaders in all fields - business, medicine, law, government - make crucial decisions every day. The harsh truth is that they mismanage many of those choices, even though they have the right intentions. These blunders take a huge toll on leaders, their organizations, and the people they ...

Business statistics for competitive advantage with Excel 2007

basics, model building, and cases

This text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2007 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating ...

Project governance

a parctical guide to effective project decision making

Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. "Project Governance" takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting ...

Decision theory and rationality

The concept of rationality is a common thread through the human and social sciences - from political science to philosophy, from economics to sociology, and from management science to decision analysis. But what counts as rational action and rational behavior? Jose Luis Bermudez explores decision theory ...

Excel basics to Blackbelt

an accelerated guide to decision support designs

Excel Basics to Blackbelt is intended to serve as an accelerated guide to decision support designs. Its structure is designed to enhance the skills in Excel of those who have never used it for anything but possibly storing phone numbers, enabling them to reach a ...

Making it all work

winning at the game of work and the business of life

David Allen's Getting Things Done hit a nerve and ignited a movement with businesses, students, soccer moms, and techies all the way from Silicon Valley to Europe and Asia. Now, David Allen leads the world on a new path to achieve focus, control, and ...

Successful decision-making

Building on the success of the first four books in the series, New Holland is publishing a further four new titles. "Successful Decision- Making" shows the reader how to identify and evaluate all of his or her opinions, listen effectively to others' viewpoints, reach decisions ...

Think again

why good leaders make bad decisions and how to keep it from happening to you

We've all watched smart, experienced leaders make flawed - even catastrophic - decisions. How can the risks be reduced? And how can you be sure that you're making the right decisions? In this fascinating and instructive book, Sydney Finkelstein, Jo Whitehead, and Andrew Campbell - each ...

El error positivo

Cómo convertir el error en una ventaja competitiva y en una oportunidad de crecimiento. Aprender de los propios errores es una estrategia de peso para tener éxito en el mundo de la empresa. Sin embargo, a las empresas les resulta complicado apostar por esta estrategia ...

Decision behaviour, analysis and support

Behavioural studies have shown that while humans may be the best decision makers on the planet, we are not quite as good as we think we are. We are regularly subject to biases, inconsistencies and irrationalities in our decision making. Decision Behaviour, Analysis and Support ...

Theory of decision under uncertainty

This book describes the classical axiomatic theories of decision under uncertainty, as well as critiques thereof and alternative theories. It focuses on the meaning of probability, discussing some definitions and surveying their scope of applicability. The behavioral definition of subjective probability serves as a way ...

Animal factory

¿dónde están las "alforjas" de tus decisiones?

Haciendo honor a la idea del libro Animal Farm de George Orwell, esta divertida, entretenida e instructiva fábula enseña la importancia de tener en cuenta los efectos colaterales y muchas veces imprevisibles que tienen todas las decisiones que una persona adopta. A estos efectos no ...

Sistemas de información gerencial

administración de la empresa digital

Los temas de este libro muestran la manera en que las empresas están utilizando los sistemas y las tecnologías de la información para transformar los modelos de negocios, desarrollar nuevas estrategias, innovar con nuevos servicios y productos y lograr la excelencia operativa.

Discrete choice methods with simulation

This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered ...

Modelos para la economía y la empresa a través de Excel

La finalidad de este libro es el análisis de modelos sencillos para la economía y la empresa y su tratamiento con Microsoft Excel. Se comienza estudiando los modelos de predicción económica y empresarial, tanto los modelos para predicciones condicionales como los incondicionales y, dentro de ...

Future ready

how to master business forecasting

The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the ...

Mejorar el marketing para crecer

entender las necesidades del cliente y la innovación que impulsan el crecimiento de la empresa y de la marca

Este libro le ayudará a incorporar disciplina, claridad y productividad sin precedentes a su marketing -y a lograr unos resultados espectaculares. Esta es una guía sobre temas que van desde el desarrollo de producto a gestión de las marcas. El libro muestra el modo de ...

El gran interruptor

el mundo en red, de Edison a Google

Si en su anterior libro Nicholas Carr sacudió los cimientos de la industria de la alta tecnología, con El gran interruptor nos ofrece un demoledor y controvertido análisis de cómo la nueva revolución informática está redefiniendo el mundo de los negocios, la sociedad y la ...