Analytics at work

smarter decisions, better results

This is your 'How-to' guide for putting to work and developing an analytic capability in your company. As a follow-up to the successful "Competing on Analytics", authors Tom Davenport, Jeanne Harris and Robert Morison provide practical frameworks and tools for all companies that want to ...

The art of strategy

a game theorist's guide to success in business and life

Brilliantly demonstrated in "Thinking Strategically" [ISBN 978 0 393 31035 1], game theory is bursting with lessons for us all ("The Observer"). Here the authors provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next ...

Forward-looking decision making

dynamic-programming models applied to health, risk, employment, and financial stability

Individuals and families make key decisions that impact many aspects of financial stability and determine the future of the economy. These decisions involve balancing current sacrifice against future benefits. People have to decide how much to invest in health care, exercise, their diet, and insurance ...

El modo de pensar de los directivos

España 2009-10

Este libro es un informe que recoge la realidad del modo de pensar y los comportamientos de los directivos en España. Se trata del análisis en profundidad y minucioso de una encuesta dirigida a este colectivo. Es un retrato preciso sobre el estado actual de ...

The irrational economist

making decisions in a dangerous world

The world's most distinguished behavioral economists address the economic implications of catastrophe - how we must reconcile our instincts with a world full of natural disasters, global climate upheaval, financial storms and terrorist threats. We live in a risky world, one that requires us sometimes ...

Kairos

hacia la gestión de multiples prioridades para vender más eficaz y efectivo

Kairos es el tiempo para que algo nuevo y diferente surja. Una persona que maneja bien sus prioridades logra realizar actividades que le permiten tener una sensacion de armonia y equilibrio en su vida. Este libro pretende que pueda lograr ser mas productivo: tener claras ...

Fundamentos y práctica de la toma de decisiones

La necesidad de elegir o de decidir sobre diferentes alternativas, excluyentes o no, ha marcado en cierta forma el lento evolucionar de las comunidades humanas. Desde tiempos pretéritos, los hombres y las mujeres (cuando las normas hechas por aquellos que se abrogaban la representación de ...

Pronósticos en los negocios

#Pronósticos en los negocios# presenta las técnicas estadísticas básicas que son útiles en la elaboración de pronósticos de negocios y planes a largo plazo. Este libro, escrito en un estilo sencillo y directo, incluye un gran número de ejemplos prácticos de negocios para facilitar el ...

Handbook of decision making

Eds. Paul C. Nutt, David C. Wilson. Wiley's new "Handbook of Decision Making" is a vital reference text for all students and professionals of management, organization and decision making. The handbook offers a wide range of theoretical and empirical approaches to the understanding of ...

Gestión práctica de PYMES

cómo optimizar los resultados de su empresa

Esta obra trata los principios generales que hay que tener en cuenta a la hora de poner en marcha una PYME. En él se destaca como la planificación, gestión y seguimiento de las acciones empresariales no es tarea exclusiva de las multinacionales y puede constituir ...

Stalking the black swan

research and decision making in a world of extreme volatility

Kenneth A. Posner spent more than a decade tracking the volatile stock sector known as "specialty finance." A research analyst with Morgan Stanley, Posner monitored markets known for surprise shifts in volatility, including the stocks of controversial credit card companies and mortgage lenders, some of ...

How to measure anything

finding the value of "intangibles" in business

This title is now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your ...

La Casa al revés

¿por qué fracasan las empresas?. Cómo desarrollar proyectos y crear empresas que sobrevivan en el S.XXI

Acompaña CD-ROM. En forma de fábula empresarial el autor nos explica de un modo sencillo qué hacer para que una empresa no fracase, para desarrollar un proyecto y lograr su feliz supervivencia en el siglo XXI. La obra ofrece una divertida y pedagógica tipología de ...

Behavioural technical analysis

an introduction to behavioural finance and its role in technical anlysis

'Behavioural Technical Analysis' is an accessible introductory guide to how human nature impacts the markets and those who trade in them. At its core, trading is a decision-making process based on the analysis of data and a judgement on risk and uncertainty. When humans make ...

Dirección y gestión de residencias geriátricas

El envejecimiento de la población está provocando que la Gerontología, en todas sus especialidades, sea una de las áreas con mayor proyección de futuro y en la que cada vez se demanda un mayor número de profesionales especializados, todavía hoy escasos, por la falta de ...

The future of decision making

how revolutionary software can improve the ability to decide

We now possess the capability to make great business decisions in even the most difficult or ambiguous of situations with the use of today's advanced software capability. The authors, who are experts in cognitive science, software, and practical decision-making, explain the new science of ...

Multipliers

how the best leaders make everyone smarter

Foreword by Stephen R. Covey. Elizabeth Wiseman spent 17 years at Oracle working as a vice president alongside incredibly intelligent executives, affording her an inside perch from which she could observe how they used their individual capabilities in very different ways. Some leaders needed to ...

Plight of the fortune tellers

why we need to manage financial risk differently

Today's top financial professionals have come to rely on ever-more sophisticated mathematics in their attempts to come to grips with financial risk. But this excessive reliance on quantitative precision is misleading - and puts everyone at risk. In "Plight of the Fortune Tellers", Riccardo Rebonato ...

Analítica web para empresas

arte, ingenio y anticipación

La Analítica Web se debe ver como una ACTITUD, la actitud que tiene una empresa ante el usuario, el centro de todo el sistema. Este libro pretende cubrir varios objetivos: # Evaluar los distintos sistemas de medición online y los niveles de madurez de la Analítica ...

Decision making

a behavioral economic approach

'Decision Making' provides a broad survey of the field of decision making from the perspective of the economics researcher. The book is divided into two parts, the first provides a concise and systematic overview of the field of decision research, and the second goes deeper ...