WWW identidad corporativa

WWW hotshops

Branded

the buying and selling of teenagers

Los 80 conceptos esenciales de marketing de la A a la Z

Services, marketing and management

The ultimate book of business brands

insights from the world's 50 greatest brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands ...

Brand manners

how to create the self-confident organisation to live the brand

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand ...

Fundamentos de investigación de mercados

ºMarketing de clientes

cómo mantener,fidelizar y conseguir nuevos clientes

Tourism forecasting and marketing

¿Otro consumo es posible?

Brands and branding

Marketing deportivo

el negocio del deporte y sus claves

Jackpot!

Harrah's winning secrets for customer loyalty

Internet Marketing

strategy, implementation and practice

El canal de distribución

disección de las relaciones comerciales

Envase y embalaje

(la venta silenciosa)

Brand driven

the route to integrated branding through great leadership

Guía de etiquetado de productos de consumo

New product developement

successful innovation in the marketplace