La historia de Google

los secretos del mayor éxito empresarial, mediático y tecnológico de nuestro tiempo

Ésta es la historia que hay detrás de uno de los mayores éxitos de Internet de nuestro tiempo: Google. La empresa de comunicación más famosa, con la tecnología más avanzada, cuyo nombre es una de las marcas preferidas en todo el mundo. Su valor bursátil ...

Science business

the promise, the reality, and the future of biotech

Why has the biotechnology industry failed to perform up to expectations - despite all its promise? In "Science Business", Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of biotech's problems; he offers ...

The life cycle of entrepreneurial ventures

The "Life Cycle of Entrepreneurial Ventures" discusses topical issues in entrepreneurship organized around the various stages of venture creation, development and performance. The book is arranged in several parts, dealing with the pre-start stage, followed by venture creation, financing ventures, venture development, and venture performance ...

¡Quiero ser empresario!

doce entrevistas para conocer las competencias clave

El 89% del total de empleo generado en España se crea en empresas pequeñas y medianas, según datos de la OCDE. Estos datos alientan a los gobiernos a potenciar el espíritu emprendedor y establecer ayudas para aquellos que quieran ser empresarios. ¿Pero cuál es ese ...

Innovation and entrepreneurship

practice and principles

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, "Innovation and Entrepreneurship" explains what established businesses, public service institutions, and new ventures ...

Handbook of research on family business

The "Handbook of Research on Family Business" provides a comprehensive first port of call for those wishing to survey progress in the theory and practice of family business research. In response to the extensive growth of family business as a topic of academic inquiry, the ...

The man behind the microchip

Hailed as the Thomas Edison and Henry Ford of Silicon Valley, Robert Noyce was a brilliant inventor, a leading entrepreneur, and a daring risk taker who piloted his own jets and skied mountains accessible only by helicopter. Now, in The Man Behind the Microchip, Leslie ...

Entrepreneurship and small business

The new edition of this successful text synthesizes good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship. Mini ...

Expertos en franquicias

Esta edición muestra un amplio abanico de temas de actualidad tratados desde diferentes puntos de vista: tendencias, aspectos legales, tecnologías, relaciones con los medios de comunicación# cubriendo todas las necesidades del ámbito de la franquicia desde la visión de profesionales que conocen en profundidad el ...

Open business models

how to thrive in the new innovation landscape

In his landmark book "Open Innovation", Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organisations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property ...

Handbook of family business and family business consultation

a global perspective

Written by consultants and academics for consultants in this fairly new field, This collection of 21 interrelated essays and case studies examines the structure of family businesses, how they operate, and how consultants work for them in the new global economy. Topics include the impact ...

Cómo elegir un negocio de franquicia

Estructura y gestión de empresas audiovisuales

Entrepreneurship = Emprendedores

¿Quién crea empresas?

redes y empresarialidad

Emprendiendo, hacia el 2010

una renovada perspectiva global del arte de crear empresas y sus artistas

Cómo relacionarse en el trabajo

teoría y práctica de la consultoría

PYMES

20 soluciones para la buena imagen de su negocio ¡gratis!

Natalidad industrial y redes de empresas en España

Lanza tu propia empresa con éxito

técnicas para gestionar con talento el proyecto de tus sueños