El modelo de Apple

12 lecciones de la empresa más innovadora del mundo

Con más de 10 millones de iPods vendidos hasta el momento y un incremento del 250 por ciento del valor de sus acciones en sólo un año, Apple ha alcanzado la cumbre del éxito. Este libro revela los secretos de su innovador modelo de negocio ...

Get back in the box

how being great at what you do is great for business

Douglas Rushkoff has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in business. Too many companies are panicked and ...

The management of technology and innovation

a strategic approach

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH bridges the gap between business strategy and technology, illustrating how the two functions intertwine while driving change through technology and innovation. The text's integrated approach is applicable no matter what the educational background of the ...

Cambiar o no cambiar

esa es la gestión

A menudo se escucha que el primer mandamiento de un directivo eficaz consiste en abstenerse a los hechos y que son éstos los que avalan el éxito de las estrategias: los hechos son lo objetivo, lo dado, lo fundamental. Pero esto no es toda la ...

Punk marketing

get off your ass and join the revolution

In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.

Go put your strngths to work

6 powerful steps to achieve outstanding performance

Through a six-step, six-week experience, bestselling author Buckingham outlines how to seize control of personal assets and put them to use at work. As part of the book's program, there is a short online questionnaire, a companion film, and structured exercises.

¿Quién se ha llevado mi Blackberry?

Famosa en Inglaterra por escribir la socarrona columna semanal sobre management del Financial Times de Londres, la autora ha tomado prestado su personaje protagonista, el incombustible Martin Lukes, que a través de sus correos electrónicos nos ilustra sobre lo que hay y lo que no ...

Strategic management of technological innovation

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to ...

Cirque du Soleil

th spark. Igniting the creative fire that lives within us all

The former president of creative content for Cirque du Soleil and a veteran journalist emphasize the power of creativity to transform one's life and career, in a fable about a sports marketing professional who discovers the secrets to fueling the creative spark.

The resilient enterprise

overcoming vulnerability for competitive advantage

Stories from Nokia, Dell, UPS, Toyota, and other companies show how firms can reduce their vulnerability to high-impact disruptions, from earthquakes to strikes, from SARS to terrorism, and use them for competitive advantage. What happens when fire strikes the manufacturing plant of the sole supplier ...

Next now

trends for the future

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe ...

Key account management

the definitive guide

As with other leading business titles from McDonald, this book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key ...

Your road map for success

you can get there from here

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares ...

Gestión de la dinámica del cambio

descubra el camino más rápido para crear una fuerza de trabajo productiva y comprometida

Este libro orientado a la toma de acciones, presenta el concepto del modelo de la curva J, el cual da seguimiento al desempeño, pensamientos y emociones de las personas en cada una de las etapas por las que atraviesa el proceso de cambio, las cuales ...

Lecciones de estrategia con El Padrino

Utilizando herramientas clásicas de gestión empresarial, como las Cinco Fuerzas de Porter o el DAFO, veremos cómo es el mercado donde compiten las Familia, comprenderemos cuáles son las fuerzas que les amenazan y determinamos si su estrategia es coherente y acertada. Compararemos los estilos de ...

Big brown

the untold story of UPS

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service ...

The Halo Effect:... and the Eight Other

business delusions that deceive managers

Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. The Halo Effect is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully ...

La economía Long Tail

de los mercados de masas al triunfo de lo minoritario

Con la llegada de Internet, un nuevo fenómeno invade el mercado, la industria y la sociedad. Se trata de la "larga cola", término acuñado por Chris Anderson y que resuena ya en los medios de comunicación de todo el mundo. La "larga cola" es la ...

Estrategia corporativa

un enfoque basado en los recursos

Estrategias para el liderazgo competitivo es una obra de referencia obligada en el campo de la estrategia de negocios, tanto a nivel conceptual como en el terreno de la implementación de la gestión empresarial. La característica más distintiva del libro está dada por su visión ...

Business and competitive analysis

effective application of new and classic methods

Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there#s a comprehensive, immensely practical guide to today#s best tools ...