Building brands directly.

Creating business value from customer relationships..

La empresa familiar

NUEVA CORRESPONDENCIA COMERCIAL ESPAÑOL-JAPONES (LA).

Con 100 modelos de cartas comerciales..

Comunicación eficaz con la clientela

Aunque muchas veces no nos percatemos de ello, el éxito de una empresa depende, en gran medida, de la forma como gestione los cinco tipos de comunicación que mantiene con sus consumidores, usuarios y clientes. Esta guía analiza cómo se puede incrementar la eficacia y ...

How to argue and win every time

at home, at work, in Court, everywhere, every day

The Laws of Arguing According to Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping "others" get what they want. 3. Learn that words are a weapon, and can be used hostilely ...

Creating a million dollar image for your business.

How to build a customer base and keep it..

Advisory comments for growth and profitability.

A guide for accountants and consultants..

COMO CREAR SU PROPIA EMPRESA.

(Elaborado por el Equipo de Economistas de DVE)..

La incorporacion a la empresa.

Corporate-level strategy.

Creating value in the multibusiness company

Advance praise for Corporate-Level Strategy. "At last a book that cuts through all the corporate jargon and academic generalizations to answer the question 'Does the corporate parent create or destroy value for the organization?' The authors suggest a simple yet compelling framework for making this ...

Japanese maverick.

Success secrets of Canon's "god of sales"..

Como desarrollar la empresa familiar.

Self-Assessment and Career Development.

Como mejorar la rentabilidad empresaria y ganar competitividad.

Business International's Guide to International Licensing.

Building a licensing strategy for 14 key markets around the world..

Getting past no

negotiating with difficult people

We all want to get to yes, but what happens when the other person keeps saying no?How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker?In Getting Past No , William Ury of Harvard Law School's Program ...

El imperio de lo efímero

la moda y su destino en las sociedades modernas

La moda se inserta en el centro mismo de la modernidad occidental. El objetivo primero de este libro es el de reinterpretar este problema en su totalidad. ¿Cómo entender la aparición de la moda en Occidente? ¿Cómo explicar la versatilidad de la elegancia? ¿Cuáles son ...