Customer mania!

it's NEVER too late to build a customer-focused company

In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service#creating a people-oriented, performance-driven, customer-first organization. Along with coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right ...

Change

how to adapt and transform the business

Every business decision takes us into a future of opportunity and danger. To move forward with confidence, we need to get to grips with risk and uncertainty. Risk is a concise overview of the principles of risk management and decision making. It will help you ...

Confidence

how winning streaks and losing streaks begin and end

Rosabeth Moss Kanter will convince you that the goal of winning is not losing two times in a row. In her view, success and failure are not events, they are self-fulfilling tendencies. "Confidence is the sweet spot between arrogance and despair--consisting of positive expectations for ...

La estrategia según Trout

capturar mentes para conquistar mercados

Jack Trout, gurú de marketing, nos da las claves para saber combinar acertadamente el MARKETING Y LA ESTRATEGIA para alcanzar el éxito. El autor lo hace a través de ejemplos y nos explica lo que él ha aprendido acerca de la estrategia en sus diferentes ...

Amazonia

Hired in 1996, James Marcus made his start at Amazon when it was still a 50 person "futuristic mom-and-pop grocery," selecting all the books featured on its homepage from a crude wooden office desk made of discarded doors. By the time he left the company ...

The next leap

achieving growth through global networks, partnerships and cooperation

Conventional wisdom has it that they must learn to compete more ruthlessly than ever before to outdo their rivals and secure leading market positions.This book offers a refreshingly different perspective.It argues that the way forward in the twenty-first century is through cooperation rather ...

Tangible strategies for intangible assets

how to manage and measure your company's brand, patents, intellectual property, and other sources of value

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy ...

A guide to business continuity planning

The interest in Business Continuity has gained significant momentum in the last few years, especially with the Y2K non-event, the increasing corporate dependence on computer systems and the growing levels of devastation associated with recent disasters. This book takes an organization interested in continuity planning ...

Global strategy and organization

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That#s why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil ...

The art of the long view

planning for the future in an uncertain world

"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but-better-that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book ...

Global and transnational business

strategy and management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the ...

Strategic and competitive analysis

methods and techniques for analyzing business competition

BASIC APPROACH *This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. *Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application ...

Creating value through international strategic

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies ...

The ultimate book of business skills

the 100 most important techniques for being successful in business

Being propelled into a new management or executive position can be a daunting experience. For example, what is your strategy? Whar do yo concentrate on first? Who will give you the honest pros and cons of each strategy? What is the likely success rate? Who ...

Managerial economics

analysis, problems, cases

Managerial Economics, Seventh Edition teaches readers how to use economic analysis to resolve problems and make effective decisions in the complex world of business. The clear and accurate presentation of economic theory, and outstanding end-of-chapter cases combine to make the best presentation of managerial economics ...

El plan de gestión

un método integral para su elaboración y control

INDICE -Conceptops previos -La planificación -El seguimiento y control -Casos prácticos -Elaboración y control

Business statistics

a decision-making approach

This comprehensive text presents descriptive and inferential statistics with a rich assortment of business examples and real data and an emphasis on decision-making. Emphasis is placed upon using statistical software as a tool, (featuring Excel and Minitab) with many examples presented in a software environment ...

Systems modelling

theory and practice

Systems Modelling: Theory and Practice brings together some of the leading minds in the fields of Systems Modelling and Operational Research, to produce a book which addresses issues that are of both practical importance and theoretical significance. This union of the theory and practice of ...

Visible thinking

unlocking causal mapping for practical business results

We live in a complex world. We are constantly challenged by issues that seem at first to be simple, but on reflection turn out to have complicated causes and consequences that can dramatically affect our lives. Often, getting a handle on what the issues are ...

Business economics and managerial decision making

Written primarily for students taking courses in managerial economics in Britain and Europe, The Business Economics and Managerial Decision Making analyses the growth and development of privately owned firms and also the decisions made by firms operating in both private and public sector enterprises. Coverage ...