From business strategy to IT action

right decisions for a better bottom line

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with ...

Strategic management

creating value in turbulent times

This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by ...

Essentials of balanced scorecard

Full of valuable tips, techniques, illustrative real#world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in balanced scorecard. "This book provides the executive with a balanced view ...

Understanding changing telecommunications

building a succesful telecom business

This volume will be an invaluable tool for all those needing a broad and complete view of the telecommunications industry, ranging from managers and planning staff with operators, service providers, network and terminal vendors, business analysts and investors to engineers and students. ÍNDICE:1 Introduction ...

Strategic management of e-business

This significantly revised second edition of Strategic Management of e- Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors. Since the publication of the first edition, significant developments have taken ...

Strategic management

issues and cases

. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The edition has been revised and extended to take account of the latest developments in the field of strategic management. The second edition features: Twelve new cases ...

Generating and sustaining nonprofit earned income

a guide to succesful enterprise strategies

Foundation Partnership on Nonprofit Ventures, this comprehensive guide identifies best practices for generating a reliable income stream and ultimately reducing nonprofit organizations' dependence on traditional sources of funding. Edited by renowned scholar and consultant Sharon Oster and Cynthia Massarsky and Samantha Beinhacker, deputy directors of ...

Strategic management

creating competitive advantages

Strategic Management: Creating Competitive Advantages, 2nd Edition, by Dess, Lumpkin, and Taylor, responds to the demands of today#s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and ...

Making sense of change management

a complete guide to the Models, Tools and Techniques of Organizational

Written for academics and professionals alike, this book is an attempt to make change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome, rather than a dreaded ...

Transparencia

Una guía para que los líderes tomen decisiones difíciles, tengan credibilidad y construyan organizaciones ganadoras. Una herramienta probada para incrementar nuestra ventaja competitiva. Este libro se basa en el concepto de transparencia como la clave para ganar la confianza de los inversores, de los empleados ...

La mente del estratega

El objetivo del libro es proporcionar una serie de indicaciones e ideas que puedan ayudar a desarrollar la mente creativa del estratega, de manera que las ideas de negocios que alcanzan el éxito no provienen exclusivamente de un análisis riguroso, sino de la innovación. En ...

European business & marketing

The second edition of European Business and Marketing has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. European Business and ...

¡A toda máquina!

libere el poder de la visión en su empresa y en su vida

¿Cuándo necesitamos una visión? La necesitamos en épocas de crecimiento, cambio u oportunidad, con el fin de saber que avanzamos en la dirección correcta. También requerimos una visión en momentos de incertidumbre: cuando hemos perdido la confianza en nuestros líderes, en nuestras instituciones o en ...

Estrategia y gestión de la información corporativa

los retos de gestión en una economía en red

El primer módulo está dirigido a comprender el impacto de la Tecnología de la Información en las industrias y los mercados, y las oportunidades de alterar la estructura mercado/industria, el poder y las relaciones. El segundo módulo se centra en el entorno de la ...

Formulation,implementation, and control of competitive strategy

This text is suited for those instructors who desire a straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson ...

La tranformación empresarial como base de la competitividad

de la empresa tradicional a la empresa virtual

Los contenidos de esta obra se han escrito con una doble intención. La primera, ilustrar el proceso de transformación de una empresa para alcanzar su máximo nivel de competitividad en función del entorno económico en el que realiza su actividad económica, y contemplando los aceleradores ...

Principles of corporate renewal

Since its publication in 1998, this indispensable text has been the only systematic examination of corporate renewal, offering a rational approach for dealing with financially distressed companies. It contains the first logical and orderly discussion of a number of modern business issues including outsourcing, turnaround ...

La gestión de la creatividad en televisión

el caso de Globo Media

El mercado audiovisual español presenta una expansión sorprendente en la década 1990-2000;el proceso que en Estados Unidos y los principales mercados europeos se vivió en los años setenta y ochenta,en España se concentra en menos de diez años.La aparición de las cadenas ...

Telecommunications strategy

cases, theories and applications

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border ...

Service strategy

management moves for customer results

Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well ...