Chindia

cómo China e India están revolucionando los negocios globales

El libro cubre el surgimiento y desarrollo en los últimos cinco años de ambos países. Desde un punto de vista periódistico analiza las oportunidades de mercado, las culturas, los modelos económicos y los retos sociales.

2011

trend-spotting for the next decade

A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotees with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and ...

Five strategies you need right now

What will count among the most urgent strategic issues facing your organizations in the next 5-10 years? And what should you be doing - today - to get ready? Get the answers from "Five Future Strategies You Need Right Now". Renowned strategist, consultant, and author George Stalk ...

Business development for the biotechology and pharmaceutical industry

Business Development in the Biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions. Transactions range from licences to patented academic research, to product developments as licences, joint ...

The turnaroun kid

what i learned rescuing America's most troubled companies

For the past thirty years, Steve Miller has done the messy, unpleasant work of salvaging America's lost companies with such success that the Wall Street Journal has dubbed him "U.S. Industry's Mr. Fix It." In this frank and unsparing memoir, Miller reveals ...

Groundswell

winning in a world transformed by social techonologies

Charlene Li and Josh Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling ...

Método ranking

cómo superar la incertidumbre en el mundo empresarial

Este libro se basa en el análisis de las realidades empresariales del día a día, acumuladas por los autores durante su dilatada experiencia en el mundo empresarial. Proporciona al directivo de la empresa y al responsable de zona o producto una nueva herramienta para controlar ...

Sólo lo que importa

un enfoque revolucionario para lograr resultados que marquen la diferencia

Un vívido recuento del plan de acción que permitió a James Kilts identificar y abordar lo que es importante y hacer caso omiso de lo demás, la clave para triunfar en un mundo acelerado en el que la necesidad de actuar con decisión y prontitud ...

Competing in emerging markets

cases and readings

Given the increasing prominence of Emerging markets, a sophisticated understanding of their perils and promises is crucial to the growth of companies, including those from within Emerging markets themselves. Thus, it is surprising that, in their quest to train managers, only a few academic institutions ...

Mentes en movimiento

genere valor a partir del talento humano en las organizaciones del siglo XXI

El plateamiento de los autores es que la fuerza de trabajo es la llave para el crecimiento en el siglo xxi aprovechando los talentos, el conocimiento y las habilidades que normalmente no son utilizadas por los empleados y manejando las complejidades interdepartamentales se pueden conseguir ...

Competition demystified

a radically simplified approach to business strategy

Bruce Greenwald, one of the nationas leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn ...

Using trends and scenarios as tools for strategy development

shaping the future of your enterprise

Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and ...

Strategic management

an integrated approach

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based ...

The execution premium

linking strategy to operations for competitive advantage

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial ...

The long tail

why the future of business is selling less of more

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn#t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses#the endlessly long tail ...

The age of heretics

a history of the radicals thinkers who reinvented corporate management

ÍNDICE: Foreword by Warren Bennis. Preface by Steven Wheeler and Walter McFarland. 1. Monastics: Corporate Culture and Its Discontents, 1945 to Today. 2. Pelagians: National Training Laboratories, 1947-1962. 3. Reformists: Workplace Redesign at Procter & Gamble and the Gaines Dog Food Plant in Topeka, 1961-1973. 4 ...

Riesgo positivo

cómo convertir las grandes amenazas en oportunidades

En la actualidad, la suerte puede cambiar de la noche a la mañana. Por consiguiente, el nuevo imperativo estratégico para toda empresa es hacer que el momento de máximo riesgo se torne en el momento de máxima oportunidad. En este libro, no solamente encontrará ideas ...

La empresa en movimiento

innovar y reinventarse ante la crisis del corto plazo

La empresa en movimiento es un libro que analiza, desmitifica y crea nuevas leyes y posibilidades dentro de cada una de las áreas de la empresa para que ésta no se quede a mitad del camino y tenga las armas suficientes para crear una visión ...

En clave de talento

Veinte piezas componen esta sinfonía práctica de experiencias de consultoría estratégica y organizacional. Con prólogo de Guillermo Madamé.

La ventaja interna

la estrategia que revela el crecimiento oculto en su negocio

El autor ha descubierto que cada empresa posee un activo estratégico, una fortaleza escondida que puede sentar las bases para un crecimiento futuro, a esto le llama ventaja competitiva. Esta fortaleza usualmente permanece sin ser reconocida, encontrar el potencial y utilizarlo para un mayor crecimiento ...