International management

managing in a diverse and global environment

ÍNDICE: CHAPTER 1: An Introduction to International Management CHAPTER 2: The Global Macro-Economic Environment CHAPTER 3: The Political Environment and Political Risk CHAPTER 4: The International Legal Environment of Business CHAPTER 5: The Cultural Environment Case I:Euro Disneyland Section II: Managing International Strategic Planning ...

Negocios internacionales

ambientes y operaciones

Este reconocido libro trata las diferencias existentes en el ámbito internacional en materia de negocios;las estrategias generales que pueden aplicar las empresas y las alternativas funcionales para operar en el extranjero.Asimismo,enfoca de una manera equilibrada todas las funciones de los negocios actuales ...

What is international business?

What is international Business? Is the international business research agenda running out of steam? These and other key questions are answered in this influential book which points to a definitive statement on International Business. Bringing together a variety of different perspectives, this book is a ...

Los contratos en el marketing internacional

Con esta obra de consulta los autores pretenden ofrecer una aproximación, eminentemente práctica, a la gestión de los contratos desarrollados en el ejercicio del comercio que va más allá de las fronteras de los Estados, además de analizar las formas reconocidas por el derecho para ...

Encyclopedia of world trade

from ancient times to the present

Written for high school or beginning undergraduate students, this four-volume reference valiantly attempts to provide a historical framework for the perhaps overly broad concept of world trade. Entry topics were selected on trade organizations, influential people, commodities, events that affected trade, trade routes, navigation, religion...

When in Rome or Rio or Riyadh...

cultural Q&As for successful business behavior around the World

From the boardroom to the locker room to the living room#how winners become winners . . . and stay that way. Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others ...

Al otro lado del Atlántico

la aventura equinoccial de la empresa española en América Latina

Las empresas españolas eligieron Latinoamérica para internacionalizarse. Durante la década 1990-2000, las principales compañías tomaron posiciones en el continente en la operación empresarial -no concertada- de mayor calado en la historia económica de España. Las decisiones tomadas en esos años han condicionado una década de ...

Myths about doing business in China

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader ...

Harvard business review on doing business in China

All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity--and risk--for today's multinationals. Harvard Business Review on Doing Business in China offers ...

Buying for business

insights in purchasing and supply management

Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be ...

Global and transnational business

strategy and management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the ...

Transnational management

text, cases, and readings in cross-border management

Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across ...

Ius mercatorum

autorregulación y unificación del Derecho de los negocios transnacionales

En esta obra, de gran utilidad práctica pero a la vez de un profundo contenido doctrinal, el autor, catedrático de Derecho internacional privado de la Universidad Complutense de Madrid, aborda la interesante cuestión de la "descodificación" del viejo ius mercatorum como categoría histórica, y su ...

Financiación pública para la internacionalización

manual práctico para el uso de los instrumentos financieros públicos de apoyo a la actividad internacional de la empresa

The global market

developing a strategy to manage across borders

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands ...

Doing business in China

the Sun Tzu way

'Strike hard, retreat, seize a position, reject compromise, and strike again." These are common negotiating tactics in a country with a long history of strategic philosophy. Drawing from the lessons of China's ancient military classic, Sun Tzu's The Art of War, Laurence J ...

What´s this India Business?

offshoring, outsourcing and the global service revolution

In "What's this India Business?" Paul Davies reveals the secrets you need to take full advantage of the competitive edge that India can give your company. A major global services revolution is happening, and India is at the forefront. As India becomes the fourth ...

Mercados internacionales

inversiones extranjeras

Este libro está especialmente enfocado para dar a conocer a través de un Business Game-Simulador, la posición de un inversor nacional (local) de cualquier país que se enfrenta al reto de decidir donde puede invertir sus ahorros en el corto plazo, independientemente de las formas ...

Organizational knowledge and technology

an action-oriented perspective on organization and information systems

This book attempts to make sense of a new area of integrated study, namely information systems and information technology (IS/IT) and the organization. It also aims to bring this mix into the broader theme of complexity as applied to organization and management and draw ...

Ecological sensitivity and global legal pluralism

rethinking the trade and environment conflict

The tension between trade liberalisation and environmental protection has received remarkable attention since the establishment of the WTO. It has been the subject of a wide-ranging debate, and is one of the central themes of the anti-globalisation movement. This book explores that debate. It argues ...