La regionalización del acero en América Latina

el caso del Consorcio Amazonia

Este libro analiza el proceso de formación del Consorcio Amazonia como manifestación de un intento por construir un mercado regional del acero sobre la base de consideraciones tanto económicas como de otra índole. Las dimensiones del fenómeno hacen desaparecer los límites entre el análisis económico ...

International business

a managerial perspective

A student-friendly text, packed full of engaging examples and exercises, that will enable students to manage their way around the world without leaving the country. For undergraduate and graduate courses in international business and international management. The fourth edition of this internationally popular text, Ricky ...

International management

cross-cultural dimensions

International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders. For the third edition, the text has been extensively revised ...

Managing cultural differences

global leadership strategies for the 21st Century

The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates ...

Creating value through international strategic

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies ...

Developing strategies for international business

the WRAP Process

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of ...

Dirección de empresas internacionales

Hoy en día, ninguna empresa puede creer que, porque sea pequeña o porque esté centrada en un mercado local poco atractivo para las grandes multinacionales, no se verá sometida a la competencia internacional. Actualmente, todas las empresas, no importa el tamaño ni el sector, se ...

Local players in global games

the strategic constitution of a multinational corporation

What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and ...

International management

managing in a diverse and global environment

ÍNDICE: CHAPTER 1: An Introduction to International Management CHAPTER 2: The Global Macro-Economic Environment CHAPTER 3: The Political Environment and Political Risk CHAPTER 4: The International Legal Environment of Business CHAPTER 5: The Cultural Environment Case I:Euro Disneyland Section II: Managing International Strategic Planning ...

Negocios internacionales

ambientes y operaciones

Este reconocido libro trata las diferencias existentes en el ámbito internacional en materia de negocios;las estrategias generales que pueden aplicar las empresas y las alternativas funcionales para operar en el extranjero.Asimismo,enfoca de una manera equilibrada todas las funciones de los negocios actuales ...

What is international business?

What is international Business? Is the international business research agenda running out of steam? These and other key questions are answered in this influential book which points to a definitive statement on International Business. Bringing together a variety of different perspectives, this book is a ...

Encyclopedia of world trade

from ancient times to the present

Written for high school or beginning undergraduate students, this four-volume reference valiantly attempts to provide a historical framework for the perhaps overly broad concept of world trade. Entry topics were selected on trade organizations, influential people, commodities, events that affected trade, trade routes, navigation, religion...

When in Rome or Rio or Riyadh...

cultural Q&As for successful business behavior around the World

From the boardroom to the locker room to the living room#how winners become winners . . . and stay that way. Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others ...

Al otro lado del Atlántico

la aventura equinoccial de la empresa española en América Latina

Las empresas españolas eligieron Latinoamérica para internacionalizarse. Durante la década 1990-2000, las principales compañías tomaron posiciones en el continente en la operación empresarial -no concertada- de mayor calado en la historia económica de España. Las decisiones tomadas en esos años han condicionado una década de ...

Myths about doing business in China

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader ...

Harvard business review on doing business in China

All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity--and risk--for today's multinationals. Harvard Business Review on Doing Business in China offers ...

Buying for business

insights in purchasing and supply management

Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be ...

Global and transnational business

strategy and management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the ...

Transnational management

text, cases, and readings in cross-border management

Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across ...

Ius mercatorum

autorregulación y unificación del Derecho de los negocios transnacionales

En esta obra, de gran utilidad práctica pero a la vez de un profundo contenido doctrinal, el autor, catedrático de Derecho internacional privado de la Universidad Complutense de Madrid, aborda la interesante cuestión de la "descodificación" del viejo ius mercatorum como categoría histórica, y su ...