Marketing en un mundo global

claves y estrategias para competir en el mercado internacional

El presente libro va dirigido a pequeñas y medianas empresas que están iniciando su proceso de internacionalización, de manera que cubre perfectamente los aspectos del inicio de la exportación, creación de departamentos de exportación, redes internacionales de distribución y, finalmente, el proceso de inversiones en ...

International business

environments and operations

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing ...

Rolling out new produts across international markets

causes of delays

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and ...

International logistics

global supply chain management

Students of logistics, transportation, and supply chain management, as well as international managers will find International Logistics: Global Supply Chain Management an essential reference for understanding how cargo is moved around the world. A comprehensive guide that includes the theory and practice of global supply ...

Mind your manners

managing business cultures in the new global Europe

Now in a fully expanded and updated third edition, Mind Your Manners contains fifteen chapters to include all the countries#from the Baltics to the Balkans#applying for membership to the European Union, the world#s biggest global market. This new edition covers thirty-three different ...

Selling China

foreign direct investment during the Reform Era

This book proposes a different perspective on China's integration in the world economy. Most economists view China's large foreign direct investment (FDI) inflows as a result of China's economic success. This book views the same phenomenon as a function of the imperfections ...

The Kimchi matters

global business and local politics in a crisis-driven world

Globalization hype has obscured a few basic truths-that political stability and economic growth are usually determined on the local level,and that they're most affected by local institutions, local ledarship,and other such factors.Tha Kimchi Matters shows that globalization (and events like the ...

Doing business with China

This new edition of Doing Business with China marks the country´s first two historic events of the twenty-first century. On 11 December 2001, it finally became a member of the Word Trade Organization, and on 15 November of the same year, with the official ...

Doing business with Poland

Descripción An appraisal of the economic and investment climate of Poland. This fourth edition offers an update on market potential in the key sectors and best practice advice on all aspects of investing in or trading with Poland. Data from the book and the web ...

Socorro... quiero exportar

un abc de información para las PyMES que desean exportar

En nuestra realidad de hoy, vemos cuánto más peso han tenido las consecuencias negativas que resultaron de la desatención a la economía global. El mercado interno no puede sostener a la industria nacional. Por lo tanto, la imagen de la Argentina en el exterior ha ...

Contratos y exportación y comercio electrónico

Recientemente se ha aprobado en España una nueva Ley que regula el comercio electrónico. A la luz de esa Ley, de las Directivas europeas sobre la materia y la legislación y práctica internacional, el presente manual analiza los varios aspectos legales que concurren en una ...

Exporter

pratique du commerce international

Quels aspects prendre en compte avant d'engager son entreprise dans l'export ? Quels outils concevoir pour gérer au quotidien son entreprise internationale ? Quelle organisation mettre en place, dans une entreprise fortement internationalisée, pour consolider sa position ? A travers 650 pages, Exporter répond à l ...

Finance of international trade

Introduction to International Trade Finance covers the complete cycle of international trade and explains the roles of the specialist operators. Introduction to International Trade Finance aims to: Guide the reader through every phase of typical trade transactions, examining in detail the relationships between the various ...

The global negotiator

making, managing and mending deals around the world in the Twenty- First century

Human Resource Development in a Knowlege Economy provides a critical approach to the study of human resource development and emphasises the need for its effective integration with human resource management, as well as with the strategic management of the organisation. With special reference to workers ...

International business negotiations

Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose ...

Medios de cobro y pago en el comercio internacional

Este libro pretende ser una guía útil para todas aquellas personas interesadas en el estudio de los medios de cobro y pago empleados en el comercio internacional. A partir del examen de la normativa nacional e internacional que los regula, se analizan los aspectos jurídicos ...

Regionalization of globalised innovation

locations for advanced industrial development and disparities in participation

While processes of innovation are increasingly realised globally, they can also take a highly regionalised expression. In this book, the global networks that link regions are set against the local aspects of innovation. With contributions from international experts, this book examines local 'Islands of Innovation ...

Arab economic integration

between hope and reality

Improving the economic performance of Arab countries is now more critical than ever. The region faces high population growth rates, rising unemployment, and modest economic growth coupled with increasingly intense competition from emerging markets in eastern Europe, Latin America, and Asia. Meeting these challenges requires ...

Practical microfinance

a training manual

Modern" or "new paradigm" microfinancial services are reaching perhaps as many as 20 million people worldwide. These services are being provided by existing banks which have added microfinance to their product portfolio, by specialized microfinance institutions (MFIs) and by non-governmental organization (NGOs) which offer microfinance ...

The welfare of food

rights and responsibilities in a changing world

Everyone needs reliable access to safe, appropriate and healthy food; yet despite regular public pronouncements and apparent commitments by states and institutions, the reality is very different for many consumers in both rich and poor countries. This book explains why, looking at the role of ...