Global and transnational business

strategy and management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the ...

Transnational management

text, cases, and readings in cross-border management

Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across ...

Ius mercatorum

autorregulación y unificación del Derecho de los negocios transnacionales

En esta obra, de gran utilidad práctica pero a la vez de un profundo contenido doctrinal, el autor, catedrático de Derecho internacional privado de la Universidad Complutense de Madrid, aborda la interesante cuestión de la "descodificación" del viejo ius mercatorum como categoría histórica, y su ...

Financiación pública para la internacionalización

manual práctico para el uso de los instrumentos financieros públicos de apoyo a la actividad internacional de la empresa

The global market

developing a strategy to manage across borders

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands ...

What´s this India Business?

offshoring, outsourcing and the global service revolution

In "What's this India Business?" Paul Davies reveals the secrets you need to take full advantage of the competitive edge that India can give your company. A major global services revolution is happening, and India is at the forefront. As India becomes the fourth ...

Doing business in China

the Sun Tzu way

'Strike hard, retreat, seize a position, reject compromise, and strike again." These are common negotiating tactics in a country with a long history of strategic philosophy. Drawing from the lessons of China's ancient military classic, Sun Tzu's The Art of War, Laurence J ...

Mercados internacionales

inversiones extranjeras

Este libro está especialmente enfocado para dar a conocer a través de un Business Game-Simulador, la posición de un inversor nacional (local) de cualquier país que se enfrenta al reto de decidir donde puede invertir sus ahorros en el corto plazo, independientemente de las formas ...

Organizational knowledge and technology

an action-oriented perspective on organization and information systems

This book attempts to make sense of a new area of integrated study, namely information systems and information technology (IS/IT) and the organization. It also aims to bring this mix into the broader theme of complexity as applied to organization and management and draw ...

Ecological sensitivity and global legal pluralism

rethinking the trade and environment conflict

The tension between trade liberalisation and environmental protection has received remarkable attention since the establishment of the WTO. It has been the subject of a wide-ranging debate, and is one of the central themes of the anti-globalisation movement. This book explores that debate. It argues ...

Operaciones de crédito documentario

El doctor Sierralta Ríos, reconocido doctrinante latinoamericano, hace en este libro un profundo estudio de las operaciones de crédito documentario(cartas de crédito), desde la perspectiva del desarrollo de las comunicaciones modernas y su influencia en los negocios internacionales. El libro se divide en seis ...

Multinational finance

Multinational Finance is an authoritative and comprehensive description of the theory and practice of international finance and its management. This fifth edition builds on the strengths of previous editions, offering a user-friendly guide to the subject that moves through the basics to the advanced with ...

International management

theories and practices

International management

strategic opportunities and cultural challenges

International trade

theory,strategies, and evidence

This is a comprehensive graduate textbook on International Trade. It surveys both the theoretical and empirical literature, and reports new results. International Trade addresses the need to synthesize and integrate the new advances in a field that has become a key element of policy discussions ...

Mastering

international trade

Cross-cultural communication

the essential guide to international business

The handbook of country risk 2003-2004

a guide to international business and trade

International business Law

text, cases, and readings

Total global strategy II