The economic naturalist
in search of explanations for every enigmas
- ISBN: 9780465002177
- Editorial: Basic Books
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 219
- Idiomas: Inglés
Why Do the Keypads on Drive-Up Cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. Why Grooms Rent and Brides Buy employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
1 Rectangular Milk Cartons and Cylindrical Soda Cans: The Economics of Product Design
2 Free Peanuts and Expensive Batteries: Supply and Demand in Action
3 Why Equally Talented Workers Often Ear Different Salaries and Other Mysteries of the World of Work
4 Why Some Buyers Pay More than Others: The Economics of Discount Pricing
5 Why Smart for One is Sometimes Dumb for All
6 The Myth of Ownership
7 Decoding the Signals of the Marketplace
8 The Economic Naturalist Hits the Road
9 Psychology Meets Economics
10 The Informal Market for Personal Relationships
11Two Originals
