Cross-cultural business behavior
marketing, negotiating, sourcing and managing across cultures
- ISBN: 9788763000932
- Editorial: Copenhagen Business School Press
- Fecha de la edición: 2002
- Lugar de la edición: Copenhagen. Dinamarca
- Edición número: 3ª ED
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 347
- Idiomas: Inglés
Papel: Cartoné
34,57 €
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This long-awaited third edition of the bestseller version has new and updated cases and a worldwide coverage that will be of high interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is the indispensable practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets. Written in clear, concise English, "Cross-Cultural Business Behavior" is based on the author's 35 years of hands-on experience doing business all over the world.
