Logotipo librería Marcial Pons
The power of the tale

The power of the tale
using narratives for organizational success

  • ISBN: 9780470842270
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Chichester. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 306
  • Idiomas: Inglés

Papel: Cartoné
48,82 €
Sin Stock. Envío en 2/3 semanas.

Resumen

Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

Resumen

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