Celebrity sells

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business # the Jamie Oliver campaign helped turn around Sainsbury s fortunes, with ...

Innovación de productos mediante ingeniería concurrente

En esta era de competición global, resulta fundamental la capacidad de lanzar nuevos productos al mercado en plazos cada vez más cortos. La competitividad empresarial depende de una innovación sistemática en productos y servicios que logren el éxito en el mercado. En 1993, mediante La ...

Buying for business

insights in purchasing and supply management

Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be ...

Jackpot!

Harrah's winning secrets for customer loyalty

Internet Marketing

strategy, implementation and practice

El canal de distribución

disección de las relaciones comerciales

Envase y embalaje

(la venta silenciosa)

Brand driven

the route to integrated branding through great leadership

Guía de etiquetado de productos de consumo

New product developement

successful innovation in the marketplace

Estrategias de márketing de turismo rural en Guadalajara

Managing transport operations

Descripción This work explains the wide range of skills demanded of transport managers, who must understand the economic, social, political and technical aspects of road, rail, air and sea transport, while ensuring that levels of safety and reliability are not compromised. This updated edition includes ...

Distribución y franquicia

oportunidades de negocio ante el impacto de la mundialización/globalización

Branding de alta tecnología

creando poder de marca en la nueva dimensión del mercado

Pricing communication services

economics, technology and modelling

Recent advances in technology, combined with the deregulation of the telecommunication market and the proliferation of the Internet, have created a highly competitive environment for communication service providers. There is no simple recipe for pricing network service contracts in all contexts. Pricing is a complex ...

Buzz

harness the principles of influence and create demand

In this text, Marian Salzman and Ira Matathia reveal how buzz is created and how marketers can identify and control the key influencers that trigger it. They use case studies to explore the role urban centers play in trendsetting, how influence works, shock ads, and ...

Marketing logistics

This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which it is delivered through the supply chain. This interface is ...

Principles of retailing

Reflects the increasingly global nature of the field by taking an international/pan-European approach.Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.Supported by a full Teacher's Resource pack and a website for readers and ...

Great answers to though marketing questions

With 120 challenging and entertaining questions and answers, this book reveals why big budgets don't always produce results, how to produce a great marketing plan and what can be learnt from the world's biggest players. Cutting through theory and jargon, it should improve ...

Guia de logista

Un manual de consulta para los clientes y los proveedores de la logística y el transporte internacional de la península Iberica. Más de 12.000 registros para contactar con empresas, organismos y asociaciones del sector. El más amplio abanico de informaciones sobre áreas y redes ...